Graphic Design Archives - Dowitcher Designs

End of Year Design Task to Start Now

Fall is a busy time for all of us. Businesses start planning for how to boost revenue for the fourth quarter, how to maximize their marketing budget, and set themselves up for the new year. If summer is a slow time for you, get a head start on those end of year design tasks that sneak up on even the most organized teams. Here’s a shortlist of what you can start thinking about now. 1. Supporting...

Why You Need A Style Guide

Why Your Brand Needs a Style Guide The purpose of a brand style guide is ensure that contributors can create content in a clear way that reflects the brand’s style. Cohesion is important because it establishes a strong brand voice that will resonate with your target audience and build brand awareness. A well-developed style guide is a key tool in establishing brand identity. Also...

Creating a Sub-Brand

Creating a Sub-Brand for your business Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand. Sub-brand elements When creating your sub-brand, elements such as typography, logos, color palette,...

Questions to Kick Off a Rebranding

B R A N D I N G: It’s the work you do to influence the way your organization is perceived. Align your internal identity and external image and you’ve got one seriously powerful brand. Looking to change up your company’s image? Many folks might feel that change is not necessary or they’ll feel a strong attachment to the existing name, logo, mission. But every so often, a...

Looking Back on the Last Decade

When we first realized that 2016 marked 10 years in business (a whole decade went by, what?!) we thought about all things that have changed in the digital landscape, from iPhones to social media networks to design trends. We reflected on how much Dowitcher Designs has grown and what we’re looking forward to in the coming years. Amber touched on several of these industry and company milestones...

What is Flat Design?

In 2013 a new trend emerged; the flat design. Even though it has been around for some time, it wasn’t until Microsoft adapted this style to their Windows 8 interface that it truly became a dominant trend in the design world. The Windows 8 interface is a great example of Flat Design Flat design is what it sounds like. The graphics are flat without any beveled edges, drop shadows or smooth gradients....

10 Key Features for Your Perfect Landing Page

More and more businesses are creating landing pages these days. And why not? A landing page is a perfect online marketing tool for targeted campaigns. By linking to it from social media, email newsletters, or advertisements, a marketer can effectively measure its success. And a successful landing page is one that generates visitors into actual sales or leads — that is, if you’re doing...

Take an Urban Street Type Safari

Heard any good Comic Sans jokes lately? Designer James Victore doesn’t have time to listen to them — he’s much too busy taking other fonts to task. Victore recently took a “Type Safari,” tooling around Brooklyn and Queens in an old Army Jeep with a camera in tow. In the resulting video, he looks at street type and signage and tries to “figure out what the hell...

Kuler for Color

If you’ve ever taken an art class you should have some fundamental knowledge about primary and secondary colors and how they work together. But even if you haven’t, there are great tools available to assist you with choosing the right palette for your project. Allow me to walk you through one of my favorites. Adobe Kuler I love to start design projects with Adobe Kuler. It’s a...

Letterpress Printing: Lasting Impression, Lasting Inspiration

Today much of our communication is digital and the printed page feels almost forgotten. But there’s still demand for the tactile quality that something printed brings us. And nothing is more tactile than when it’s printed via letterpress. Letterpress is a relief printing technique using movable type — individual type pieces such as letters, numbers, and punctuation that can be...

Great Resources for Great Type

Aleo Typeface // Source: fontfabric.com According to Merriam-Webster, typography is the “style, arrangement, or appearance of printed letters on a page.” That definition doesn’t sound all that exciting. Typography is so much more than arranging letters on a page, and these days that page can include the Internet, too. Whether for print or web, typography is an essential part of...

Tag: Graphic Design