Tag: Hashtags

Your Guide to Using Hashtags in the New Year

Fact: an Instagram post with at least one hashtag averages 12.6% more engagement than a post without any hashtags. Why? Because hashtags are powerful. They help your social posts reach a target audience. They attract followers to your brand. They increase engagement. They help develop a recognizable brand image. Why #hashtags are important: There’s a lot of daily content on social and hashtags...

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Good Users Go To Hashtag Heaven

Hashtags are everywhere. And with good reason — when used correctly, the right hashtags can increase engagement, reach new audiences, and help marketers track campaign performance. But as we all know, what flies on one social platform doesn’t always translate on another. And what worked aces yesterday doesn’t always hold up tomorrow. What’s a social marketer to do? Ask for...

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How #Coachella Does Social

A series of Instagrams tagged with #coachella2014. At top is a shot of the “smart” festival wristband. Other shots are geo-tagged with festival locations. You may have heard of a little music festival held in the California desert near Palm Springs known as the Coachella Valley Music and Arts Festival. Since its inception in 1999, Coachella has grown into an annual three-day, two-weekend...

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Facebook to Adopt the Hashtag?

All hail the hashtag! You may have heard: hashtags aren’t just for Twitter anymore. And you, like me, may have noticed their proliferation over the past several months — Instagram recognizes them, as does Pinterest and Google+. Flickr, in fact, has recently added hashtag functionality. They appear on everything from billboards, to television commercials, to news articles, to cola bottle...

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Mopping Up the Internet’s Muddy Carbon Footprints

Your clicks online are generating CO2 emissions. We all know the impact that cars, factories, and even our own bodies have on the environment. But have you ever stopped to think about the environmental impact of the internet? It’s true: every time you load a page, send a tweet, share a post, or “like” something online, you’re emitting carbon dioxide — CO2. A small amount,...

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Twitter Tutorial: Using Hashtags

There are a handful of words that never fail to make me hungry, and one of those words is “hashtag.” Whenever I lay eyes on that word, visions of perfectly browned shredded potatoes come dancing through my mind. Sadly, hashtags couldn’t be farther removed from hashbrowns. And maybe that’s not such a bad thing, because when’s the last time a potato did so much for your...

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