Tag: Inbound Marketing

Three B2B Companies that Win at Inbound Marketing (and how you can copy them)

The most successful B2B companies rely on strong, long-term relationships with clients to grow their business, brand recognition, and reputation. But how do you start these strong relationships? Your clients aren’t your mother. They won’t just support your business blindly, and you can’t expect brand loyalty right off the bat. To gain true devotion and public support from brand-loyal customers,...

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Forget the Funnel

The funnel is changing. Consumer behavior has changed and therefore so has the buyer’s journey. Now, yes – we’ve known this for years and many savvy marketing directors have already adopted full-funnel marketing strategies. But with the rise of mobile-first we have even more insights to back the claim that we need to completely rethink the traditional marketing funnel...

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Should I be blogging? And other content marketing questions

Blogging as a marketing strategy has gone through many changes over the years. We used to be told that, for SEO reasons, we ought to be publishing blog content every single day! Thankfully for my fingers (and brain) that’s no longer true. Back in 2013, blogging was oft-declared ‘dead.’ Blogging wasn’t dead, of course, but it had changed. The way people across the globe take...

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Increase Your Marketing Budget

Marketers constantly juggle many projects: planning their next campaign, delivering the current one, daily business such as email, social work, and meetings. But one of their most important tasks is measuring the contribution a certain marketing campaign has on revenue and profits. Because that can lead to increases in budget and we all want that! Marketing budgets are on the rise but marketers...

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What’s In Your Blogging Diet?

Creating compelling content is a foundational element to inbound marketing but it can be difficult to know how to do that. Consistent blogging is an integral piece to any successful content marketing strategy. A company blog serves many purposes. It can improve your website’s search engine optimization, drive traffic, convert traffic into leads, and establish authority. Plus, blogging gives...

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To Meet Enrollment Goals, Go Digital

Marketing is an intrinsic part to the education industry but the methods and scope of higher education marketing have changed drastically in recent years. The attitudes of students and parents have changed, from how they conduct research to how they decide which school to attend. With increasing fees and tuition, four-year schools are now taking six (or more) years to complete. This means people...

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2017 Content Marketing Trends (Infographic)

We’re just about half-way through 2017 (can you believe it?!) and content marketing shows no signs of slowing down. It continues to grow in popularity for businesses and prove that it can revolutionized the marketing landscape. The process of creating valuable content enables companies to connect with their target audience, build brand loyalty, generate quality leads, and bring in more revenue. The...

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Attract, Engage, Delight Customers Online with these Steps to Successful Inbound Marketing

It’s been four years since we last posted a blog on what successful inbound marketing looks like and, well, a lot has changed in the digital marketing landscape since then. The basic tenants of inbound are still there but inbound continues to evolve. Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely,...

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Seven Resources to Learn Video Marketing

HubSpot’s State of Inbound 2017 report (download it below!) cites video as one of the top disruptors to the marketing landscape. Many in the business see video as a great channel to connect with prospects. Some see video as a tool that will make their jobs obsolete and worry about the impact video will have on their careers. I say, instead of fretting, choose to get trained; learn all that...

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What is Integrated Marketing?

As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers. “Integrated marketing” has been a term used in the advertising community for decades, I’m...

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Marketers All Agree on what the Most Overrated Marketing Tactic Is

Ask a room full of marketers from around the world to name the most overrated marketing tactic and their answers might not vary as widely as you think. Once again, Hubspot’s yearly State of Inbound report notes that the most overrated marketing tactic is, drumroll please….outbound marketing! This fact hasn’t changed in years. Regardless of the type of marketer you are or what country...

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If a Site Isn’t Ad-Blocker Friendly, More Consumers Would Choose Their Ad Blocker Over Site Access

  For the past eight years, inbound marketing and sales software company Hubspot has published an annual report titled State of Inbound. Hubspot surveys thousands of marketers and salespeople worldwide about their challenges, priorities, and strategies. All those tasty tidbits of information are then compiled into an extensive analysis report that not only presents the data but predicts the...

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