Tag: influencer marketing

Influencer Marketing for Niche Industries

So you’re not in the ‘athleisure’ industry. Can you still use social influencers? For someone trying to break into the jewelry, athletic wear, cosmetics and travel industry, you don’t need to think too hard about how to fit influencers into your overall marketing strategy. But what about the insurance agencies, nonprofits, or other niche industries who want to reach new audiences? The path...

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2018: A Year in Review

As we wrap up 2018, it’s nice to look back and see what highlights stood out in the past 12 months for our industry. What notable developments has the marketing and design field seen and how will that influence the year to come? The Shift of Google Google rebranded its ad lineup this summer, starting with Google AdWords. In case you missed it, the famed advertising service is now Google Ads....

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Know Your Influencers

The internet is all about connecting people, right? As a digital marketer, you’ve got to do everything you can to reach potential customers or donors and your website cannot stand alone. Now, I’m sure, as you scroll through your social feeds you’ve seen how people with large followings are promoting products or brands. The #sponsored or #ad included on Instagram posts may have...

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Make the Most of Influencer Marketing

What even is ‘influencer marketing’? If you are thinking, “Just what is this word I kept hearing last year? And how can it be applied to my business?” then this blog post is for you. Influencer marketing isn’t actually a new concept. In theory, influencer marketing has been around since the very beginning of social media marketing. It is a simple idea: engage with...

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