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Tag: Infographic

6 Principles of Compelling Content

Good storytelling. Compelling ideas. Successful, shareable content. All are things content writers aspire to create. But just how do you create well-performing articles? And how do you do so consistently? Because as we all know, brands are producing content at an ever-increasing rate and there are pressures inherent to competition to delight consumers and deliver things that will garner a lot of...

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How Content Hackers Win Marketing

Everything is hackable these days. You can hack your office, hack your home, and hack your life. There are car hacks, hat hacks, dad hacks, and relationship hacks. So when I saw this infographic from CoSchedule on “content hacking,” I admit I rolled my eyes a bit. But the more I read, the more intrigued I became. The term growth hacking, coined by Sean Ellis, describes a marketing technique...

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These New Emoji Will Soon Dominate Content Marketing

Now that we’ve had a little time to mull them over, tell me — which new emoji is your favorite? Last week the Unicode Consortium released 72 new emoji as part of Unicode 9. Highlights — for me, anyway — include an avocado, an arm taking a selfie, pancakes, two strips of bacon, and a tumbler glass filled with whiskey. Why does this matter? Well, let’s say you wanted...

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The Internet of Things is Coming. Are You Ready?

Is it just me or is everything getting smarter? Smart phones. Smart watches. Smart cars. Smart homes. Smart offices. You can even get smart light bulbs, which I hear can do the New York Times crossword in under a minute. (I’m kidding.) It turns out it’s not just me. All of these “smart” items are part of a rapidly-growing infrastructure that’s come to be known as the...

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Hey Marketers, Your Prospects Aren’t Goldfish

They say never read the comments, but I did. And for once, I didn’t regret it. I just came across this infographic from Wyzowl on the problem of shortening attention spans and how they affect marketing. It points to research which suggests that between 2000 and 2015, the average human attention span decreased from 12 seconds to 8.25 — down to roughly the average attention span of a goldfish....

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Pick A Font [Infographic]

We have entered an era where great fonts are available for us to use instantly through tools like Google font and Adobes Webkit. Most of the fonts available for us work across browsers and across media – and they are just a click away. This gives us great opportunity to pick the perfect font for everything we create, be it blogs, websites, magazines, emails or books. The question, though,...

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3 Places to Connect with Mobile Customers [Infographic]

We know that the mobile revolution has been here for quite awhile. Almost 95% of smartphone owners use their cell phones to conduct business. And 87% of consumers turn to their smartphone to search for local business information.  This makes it imperative that your business does everything it can to reach them via mobile, right? So how do you provide a great mobile experience and connect with potential...

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Remarketing For More Revenue

Reusing. Recycling. Remarketing? You’ve probably been the target of remarketing before. Maybe you spent one chilly winter night browsing online for slippers, but you didn’t buy anything. Then you started seeing banner ads for slippers everywhere. For the next several days or even weeks, cozy footwear followed you around to every corner of the internet. That, in a nutshell, is remarketing:...

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Your Future Customers are Culture Creators

We hear a lot about Millennials, and rightfully so: as the “youth of today” have graduated high school, gone to college, and begun entering the workforce, they’ve inspired a tidal wave of new media and pop culture trends. But what about the generation after the Millennials? Generation Z is the up-and-coming group of culture creators — they’re so up-and-coming that the...

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The Science of SEO Success

You know I love a good marketing infographic based on the periodic table. So when I was linked to Search Engine Land’s Periodic Table of SEO Success Factors, you know I had to share. The table is a collection of “elements” that inspire SEO success both on-the-page (that is, those which are directly in the control of the publisher) and off-the-page (those which are influenced by...

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Tips to Drive Sales with Your Content Marketing

We love content marketing. We think content marketing is tops, because it helps drive conversions. But in the push to create great content, marketers all too often forget to optimize it for lead generation, calls to action, and other sales-oriented goals — you know, the things that actually drive the conversions. I get it. There’s no quicker turnoff than pushy marketing tactics. But...

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How Reviews and Recommendations Influence Purchases

It’s hard for me to admit to taking advice from other people. But when I need something new these days, the first place I turn is social media to ask for recommendations from friends. And the second place I turn is online reviews. These two strategies came together beautifully just this past weekend when I polled my Facebook friends for holiday gift suggestions and then compared reviews on...

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