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Tag: Infographic

12 Steps to Writing Really Good Marketing Content

You know that writing great content will help drive traffic, generate conversion, and establish thought leadership, among other key marketing goals. Yet every time you sit down in front of the computer it feels like fighting a losing battle. You find a train of thought only to lose it immediately. Your main topic changes with every new paragraph. You fall asleep reading your own first draft. If...

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How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say. Okay, they don’t say that last part. In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers...

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How to Optimize Your Welcome Emails for More Conversions

To ensure you’re getting the most out of your marketing emails, it is important to take a fine tooth comb to your tactics to be certain you’re optimizing for every possible opportunity. One type of email that is easy for marketers to overlook—because they seem so generic—are welcome emails. These emails are often sent after a visitor to your website signs up for your online newsletter...

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Video Content Marketing Can No Longer Be Ignored

Video has steadily been on the rise for the last few years. But in the next few years you can expect a virtual explosion. Why now? Well, it’s good timing, technology-wise. We have readily-available tools (smartphones and tablets) and infrastructure (data and wifi networks) to stream video with fewer interruptions than ever before. But we also have the world’s attention. More mesmerizing...

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Write A Value Proposition that Rises Above Your Competition

You already understand that a key part of marketing your business is highlighting its key benefits. But a bulleted list of benefits alone doesn’t sell anything. What sells is positioning yourself as the right choice. What sells is the promise that your business holds more inherent value than your competition does. This promise is called a value proposition. Ideally it should be very brief...

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Working to Make Content Marketing Work

Everyone knows that great content gets shared. Yet hardly anyone talks about the work that goes into making great content, well, work. We know that it starts with a good idea, and ends with new conversions — but what goes on in between? What does the journey from Point A to Point B really look like? The process may seem murky, but fortunately this infographic from Brightedge helps show the...

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Marketing Metrics: Measure What Matters

In today’s digital marketing age, sometimes us marketers feel like we’re drowning in metrics: impressions, cost per click, click-through rates, engagement rates, email open rates…the list goes on and on! But which of these metrics actually matter to your business? Which of these numbers are most important to help you figure out what is actually working and what needs to be re-tooled? There are many...

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Boost Your Organic Reach on Facebook

I’m a stickler for good grammar and spelling. Perhaps to a fault — but there’s no wrong in doing things correctly. And that goes double if you’re representing your business. That’s why I was initially reluctant to share this infographic on Facebook engagement from Quick Sprout with you. Because the advice is solid, but one of the very first lines uses “you’re”...

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Target the Best Social Content Length

They say more is better but I can think of several examples where that’s just not true. More dental work, for one. More time spent in line at the DMV, for another. But one example that doesn’t come to mind so easily is, well, the length of your social content. I’m not a fan of blog posts that are simply a scant handful of words and a link back to the original article, but the solution...

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Battling “Nature-Deficit Disorder” with Wilderness

Here at Dowitcher Designs we’re fans of the outdoors. It’s not hard to be, because living in Santa Barbara is like living in nature’s lap. You can go anywhere in town and still be only a few minutes from the ocean or a mountain trail. If we have more time, we can find ourselves in the middle of remote woods or desert in just a few hours’ drive. We’re very lucky this...

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Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media? It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online. But we don’t trust just anyone, though. Who makes the recommendation matters, as does...

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Why You Shouldn’t Bother With Banner Ads

Since there has been Internet, there have been banner ads. And since there have been banner ads, there have been plugins to block or replace them with something else. Why? Users find them distracting and irritating, and those obnoxious “Dancing Cowboy” silhouettes that filled sidebars and flashed across the tops of pages in the mid-2000s didn’t improve anyone’s opinion on...

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