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Tag: Infographic

Going Viral: How to Create Content That Gets Shared

Virality: it’s not just for the common cold anymore. And you can’t escape, either. From the Chuck Norris memes of the mid-2000s to the “Harlem Shake” videos of last year to the Ice Bucket Challenges of this past summer, everyone has seen viral content in their feeds. But what most folks don’t understand is how viral content gets to be viral in the first place. That’s...

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10 Key Features for Your Perfect Landing Page

More and more businesses are creating landing pages these days. And why not? A landing page is a perfect online marketing tool for targeted campaigns. By linking to it from social media, email newsletters, or advertisements, a marketer can effectively measure its success. And a successful landing page is one that generates visitors into actual sales or leads — that is, if you’re doing...

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These Social Marketing Trends Will Help You Get Ready for the Holidays

I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween before setting out the red and green baubles? But as much as I can’t stand the...

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This Social Media Cheat Sheet Will Help You Stay Out of Design Trouble

Ah, the ever-changing world of social media. Not only do marketers have to keep up with new and evolving platforms, they have to constantly keep up with new and evolving platform features. Who among us hasn’t logged into a social media account to find that the layout has completely changed? Now there’s, say, a new cover image, or a new place to add a video. Or maybe the profile photo...

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Cool Tool: The Periodic Table of Content Marketing

I was never very good at chemistry. Protons, neutrons, electrons, isotopes — the very properties of chemical elements seemed to me like words from a foreign language. But when the teacher introduced the periodic table of elements, it was like a little lightbulb went on. Here was everything I needed to know about chemical elements, arranged neatly into groups, periods, and blocks according...

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Quick Tips for Earning E-Commerce Trust

Here at Dowitcher Designs we’ve helped a number of clients take their businesses online. And from experience I can tell you that one of the most important elements of e-commerce is establishing credibility. Without credibility, you may as well close up shop. Customers who make purchases online are savvy enough not to share their personal and banking information with a store they can’t...

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Click to Buy: How Colors Affect Conversions

Have you ever clicked into a web page and immediately knew you didn’t like it? Elements like layout, design, and typeface play a part in making snap judgments about a website, but usually our biggest response come from color. Color is incredibly powerful. In a few moments, color can tell us about who a website is targeting — gender, age, interests — and whether or not we want to...

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Infographic: 2014 Global Design Trends

Think, for a moment, about the web and graphic designs of yesteryear. What springs to mind? Do you recall the “grunge” and “retro” look? Or when everything seemed to feature silhouettes of excited crowds? Or when everything seemed to have round 3D “glassy” buttons? Or when everything was all handwriting and layered textured backgrounds? Or when stripes and chevrons...

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I Love You, I Hate You: Women, Smartphones, and Social Media

Last week I came across an infographic on women and technology that I can’t seem to stop thinking about, so I thought I’d share it here with you. Huffington Post and Real Simple teamed up to create an online poll that was answered by 3,583 women between October 7 and October 18. The poll asked questions about how smartphones and social media affect their lives. The poll group was targeted...

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What are People Doing on Pinterest?

Building a brand presence on social networks isn’t about jumping on the trend bandwagon. There’s no point in using Instagram or Twitter, after all, if that’s not where your customers are. But that’s why, as a marketer, staying on top of social trends is so vital — demographics and behaviors continuously shift and evolve, and you might start to find opportunities to...

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What’s Facebook’s EdgeRank and Why Should You Care?

Have you ever noticed the seemingly random nature of your Facebook News Feed? You’ll be scrolling through and notice that one of your friend’s stories from several hours ago appears at the top of the page, while a more recent story from another friend appears towards the bottom of the page. Why doesn’t Facebook show them in chronological order? Well, the system isn’t as goofy...

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Social Networking in the Workplace: Good or Bad?

Raise your hands if you’ve ever logged into Facebook at work. Come on, now, don’t be shy. Get those hands up there. Don’t worry, your bosses aren’t looking. In fact, they’re probably scrolling through their own News Feeds right now. Me, I’m a little bit lucky in that my job actively promotes being on Facebook, Twitter, and other social networks — when your...

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