Instagram Archives - Dowitcher Designs

How to Pick Better Images for Social

I’m sure you already use images across the various social platforms your brand is active on. But are you selecting the best images per platform? If you want to improve engagement on social you’ll have to think even more visually. And remember, not all social platforms have the same best practices when it comes to what is a successful image. Across the board, visual media performs better...

What’s new in the world of social media?

The social landscape moves at an alarming pace. Let me get you up to speed with what’s happening in the world of social media. This is by no means an all-encompassing account of app updates and new features, but rather a highlight of a few things that you might want to take note of and incorporate into your social strategy. Snapchat Back in February of 2018, Snapchat launched a new, redesigned...

2017: A Year in Review

It’s officially the last few days of 2017. (And it feels like I was writing our Top Digital Trends of 2016 just yesterday.) How is it that the end of the year always manages to sneak up on me? Well, at least it is a perfect time for reflection; reviewing the previous year is one of the best ways to prepare for the next twelve months, after all. I thought I’d take a quick look back to...

Where the Teens are on Social

Over 2.8 billion people – that’s 37% of the world’s population – use social media. And in America, seven in ten people use social media. But the way those people interact with each other and the platforms they use varies widely. With audience segmentation tools constantly evolving, marketers must keep track of the numerous audiences and take note of how consumer behaviours...

Stories, Everywhere You Look

What’s the deal with Stories? The Stories format is currently dominating social media. Remember just a year ago when you would only have seen it on Snapchat? Now, if you use social at all, you can’t escape it. Instagram copied Snapchat. Facebook copied Instagram copying Snapchat. (The Stories format is also dominant on the Messenger and WhatsApp apps.) Beyond the big players of Facebook...

Before You Open Another Social Account, Read This Checklist

We talk about social here a lot. It’s hard not to, because it makes up such a huge part of our marketing world. But that world changes so fast! It always seems like just as soon as you’ve gotten into a groove with your social strategy, a brand new social app shows up. Suddenly, everyone’s talking and blogging about how cool and exciting it is, and you’re wondering if your...

Tag: Instagram