Instagram Archives - Page 2 of 3

Good Users Go To Hashtag Heaven

Hashtags are everywhere. And with good reason — when used correctly, the right hashtags can increase engagement, reach new audiences, and help marketers track campaign performance. But as we all know, what flies on one social platform doesn’t always translate on another. And what worked aces yesterday doesn’t always hold up tomorrow. What’s a social marketer to do? Ask for...

Autoplay Enables Eye-Popping New Cinemagraphs

You know, media users are pretty savvy. They can spot an advertisement in their feeds and scroll past it with a quick swipe of the thumb without even registering the name of the business, let alone the message. This, understandably, isn’t what advertisers want to hear. But the truth of the matter is that even when an ad is natively placed right in the middle of our information streams, advertisers...

Your Social Photos are Bad. Here’s How to Make them Better (Part 2)

In my last post I shared some creative tips for making your social photos look better. Now, it’s time to get into the nitty-gritty technical aspects of improving quality — because creativity alone can’t make a good photo! The technical Follow the rule of thirds. When shooting, imagine that your image is divided up into three horizontal and three vertical sections, and align visual...

Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on. And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more...

How #Coachella Does Social

A series of Instagrams tagged with #coachella2014. At top is a shot of the “smart” festival wristband. Other shots are geo-tagged with festival locations. You may have heard of a little music festival held in the California desert near Palm Springs known as the Coachella Valley Music and Arts Festival. Since its inception in 1999, Coachella has grown into an annual three-day, two-weekend...

Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep them engaged? Using hashtags on Instagram is vital to reaching more users. // Source: Baschz Leeft...

Grow Your Presence on Instagram: Creating Good Content

In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good, engaging content. Creating good content Content is king. Like any other piece of marketing, what you post matters. Take time to craft something that your audience will connect with, whether...

6 Most Unusual Social Media Accounts

It’s all but a given that businesses, celebrities, politicians, institutions, and agencies now have social networking accounts. We’ve heard so often about how imperative it is to “get social” and “connect with your audience” that eyebrows are raised when someone or something doesn’t at least have a Facebook page. Still, there are some instances where a given...

Who Owns the Photos You Share Online? Part Two

Where we left off, Facebook-owned Instagram suffered a backlash last December when they introduced a new Terms of Service agreement whose wording led many users to believe that Instagram would now “own” their photos and as such could sell them to advertisers. That wasn’t true, but in response to the fury Instagram changed the wording again — and this time, it gave advertisers...

Tag: Instagram