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Tag: LinkedIn

Leveraging LinkedIn for Universities

Leveraging LinkedIn for Universities Did you know that LinkedIn has a page dedicated to resources for Higher Education? You do now! As a university, you should be utilizing LinkedIn to engage prospects, current students, staff, and alumni. From the LinkedIn for Higher Education page itself, here are the ways you can utilize LinkedIn for your community.   Gain a competitive advantage: leverage...

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Leveraging LinkedIn for Nonprofits

Leveraging LinkedIn for Nonprofits LinkedIn, the world’s largest professional network on the internet. You may use it to search for jobs, connect with professionals, or check in on friends’ job statuses. But are you utilizing LinkedIn for your nonprofit organization? Coming straight from the LinkedIn for Nonprofit page itself, LinkedIn can power your nonprofit in the following ways.   Hire – Find...

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Leveraging LinkedIn for B2B Marketing

Did you know that more than 50% of all business to business (B2B) social traffic comes from LinkedIn? And a whopping 80% of leads are from LinkedIn, too. Which makes sense when you consider that over 560 million professionals use the platform. LinkedIn is quickly pushing out other social platforms such as Facebook, Twitter, and Medium and proving it reigns supreme as a distribution channel, publishing...

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Understanding the New LinkedIn Layout

Image courtesy of LinkedIn Updated October 2020 Have you been on LinkedIn recently? You may have noticed that there’s been a bit of change on the platform. New developments  have resulted in the site looking very different from its former self. There are more than 706 million accounts on the site, leaving LinkedIn with the challenge of delivering value to a varied groups of users. Coupled...

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Social Sharing Equals Success in Email Marketing

Social media is over-hyped. I get that. It feels like you can’t open a marketing email anymore without seeing buttons urging you to share the email content across social media channels. Sharing buttons seem so ubiquitous, one starts to wonder if they’re even effective. Have they simply become visual noise that people have learned to ignore on their screen, like display or text ads? GetResponse...

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