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Tag: Logos

Questions to Kick Off a Rebranding

B R A N D I N G: It’s the work you do to influence the way your organization is perceived. Align your internal identity and external image and you’ve got one seriously powerful brand. Looking to change up your company’s image? Many folks might feel that change is not necessary or they’ll feel a strong attachment to the existing name, logo, mission. But every so often, a...

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4 Characteristics of a Successful Logo

We live in an age where visual communication and branding surrounds us. Fast brand recognition is frequently the key to success. A logo serves as a an instant reminder that you, your company or your product is “out there.” A logo rarely sells or describes your company, but instead works as a symbol for your company. A logo should reflect the personality of your company (your branding) and at the...

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Google Has a New Logo and We All Have a Lot of Work to Do

Google has a new logo and it’s exhausting. Not the logo itself, mind you. But I’ll get to that in a minute. Google’s products — and the devices with which we use those products — have evolved drastically since 1998. It’s simply not the same company anymore. So it makes sense that they’d be ready to unveil a change like this: Here’s a side-by-side...

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Color and the Art of Persuasion

I was in an art museum once when a toddler — no more than two years old — walked up to a projection on the floor that rotated among several large corporation logos. Several flashed by and then the famous “golden arches” of McDonald’s appeared. The little girl immediately exclaimed, “Mmm, french fries!” She couldn’t yet read, but she already associated...

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