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Tag: marketing metrics

Common Marketing Challenges: Part 2

Marketers face too many challenges for one blog post! Even after finding a strategy that works for your company, success isn’t guaranteed, as we face innovation and competition constantly. Go check out the first part of this series to brush up on other common B2B marketing challenges facing businesses. Today let’s tackle providing ROI and other marketing analytics challenges and see...

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Marketing Metrics: Measure What Matters

In today’s digital marketing age, sometimes us marketers feel like we’re drowning in metrics: impressions, cost per click, click-through rates, engagement rates, email open rates…the list goes on and on! But which of these metrics actually matter to your business? Which of these numbers are most important to help you figure out what is actually working and what needs to be re-tooled? There are many...

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