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Tag: marketing tips

How to Stimulate Marketing Collaborations and Partnerships

How to Stimulate Marketing Collaborations and Partnerships Sometimes, all you need is that one big break. For actors, that may be the role of a lifetime. For chefs, it’s that one good review. And for brands, it may be one great partnership or collaboration.    A successful collaboration or partnership can quickly grow your audience base, expand your pool of new fans, increase the resources and...

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Improve Your Marketing Strategy During the COVID-19 Crisis

Improve Your Marketing Strategy During the COVID-19 Crisis Every business is experiencing different effects from the global COVID-19 Pandemic. While some businesses are just as busy as ever, many businesses across the globe, large and small, have hit with monumental decreases in demand or resources. If you are one of the latter, you may be scrambling to find a way to minimize the long-term effects...

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Management Tips: Guide Your Marketing Team to Growth

Regardless of whether you choose to have a marketing agency assist, a strong and empowered in-house marketing team can move mountains for your company. They are the mastermind of your brand, the communications liaison for outsourced jobs, and the main point of communication to your customer. Your marketing teams have hands in all of your communication buckets. Whether they are teams of...

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What Would Your Audience Tell You If You Asked?

Here’s a hint: they are probably already telling you. Customers value a two-way street for audience communication. This practice opens a conversation and people like to know they are heard. Besides the main point of understanding and relating to your customers, effective digital communication can: Increase the awareness of your brand, because it requires you to be active and available on...

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Guide to Creating Visually Appealing Content

Marketers know that the more visual their content is, the better. The push for visual content – and storytelling through pictures – seems only to be getting stronger. So what are you to do with this growing focus on visuals? Why is visual content so important? Our brains understand visual information better than text. We are hard-wired to process visual information better and faster...

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Marketing Automation for Team Efficiency

Marketing automation isn’t something that takes care of all your marketing for you; it boosts your existing processes. Do you have processes? Because you can’t automate a process if one doesn’t exist…You do? Good, you’re off to a great start. Back to basics: What is marketing automation? Maybe it’s one of those terms you’ve heard a million times but never...

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How to Optimize Your YouTube Channel

Did you know that video content accounts for over 74% of all online traffic? And over five billion YouTube videos are watched every single day. If you did, then you’ve probably already started leveraging video for your business. If you haven’t, let me be the one to tell you that video is crucial and an important content tool for growing your audience. Here’s everything you’ll...

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Tips on Writing Text for Different Social Channels

Tips on Writing Text for Different Social Channels Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business. That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing...

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