Tag: Marketing

Leveraging LinkedIn for Universities

Leveraging LinkedIn for Universities Did you know that LinkedIn has a page dedicated to resources for Higher Education? You do now! As a university, you should be utilizing LinkedIn to engage prospects, current students, staff, and alumni. From the LinkedIn for Higher Education page itself, here are the ways you can utilize LinkedIn for your community.   Gain a competitive advantage: leverage...

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Leveraging LinkedIn for Nonprofits

Leveraging LinkedIn for Nonprofits LinkedIn, the world’s largest professional network on the internet. You may use it to search for jobs, connect with professionals, or check in on friends’ job statuses. But are you utilizing LinkedIn for your nonprofit organization? Coming straight from the LinkedIn for Nonprofit page itself, LinkedIn can power your nonprofit in the following ways.   Hire – Find...

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Best Practices for an Engaging Annual Report

Best Practices for an Engaging Annual Report It’s that time of year again. The dust has settled from your holiday marketing campaigns and it’s time to reflect and report on last year’s activities. As you probably know, both for-profit and non-profit organizations produce annual reports. An annual report is a formal financial statement sent to shareholders and other interested parties. It’s a comprehensive...

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7 Key Website Metrics to Track in 2022

7 Key Website Metrics to Track in 2022 Your organization relies on your website. You take into consideration functionality, appearance, coding integrity, all to create a user-friendly website. With all of the metrics available to track, what key stats should you pay attention to in 2022? We’re here to tell you 7 key metrics you should be tracking in the upcoming year.   Traffic Sources Where are...

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A Comprehensive Guide to Peer-to-Peer Fundraising

A Comprehensive Guide to Peer-to-Peer Fundraising What is Peer-to-Peer Fundraising? To put it simply, peer-to-peer fundraising is an online fundraising strategy that empowers individuals to fundraise on behalf of a worthy cause. By using your existing supporters and their social networks, you can raise money, expand your donor base, and increase awareness for your cause.   To start your peer-to-peer...

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New Year, New Social Media Presence!

New Year, New Social Media Presence! It’s officially too late to be greeting people with “Happy New Year!” (and yes, I think you’re a monster if you still have your Christmas tree up.) However, it is a new year and what better way to start it off than with an updated, fresh digital presence? Can you remember the last time you/your social media management team took a good hard look at all your business’s...

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How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit?   Reddit is one of the most underutilized social media marketing platforms. With over 52 million daily active users worldwide, you shouldn’t be missing out on a Reddit social media strategy.    Reddit is formed of thousands of individual communities organized by topic and interests. For example, r/suggestmeabook has over 1 million subscribers consisting...

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How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

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Forget the Funnel

The funnel is changing. Consumer behavior has changed and therefore so has the buyer’s journey. Now, yes – we’ve known this for years and many savvy marketing directors have already adopted full-funnel marketing strategies. But with the rise of mobile-first we have even more insights to back the claim that we need to completely rethink the traditional marketing funnel...

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Stand Out by Crafting a Purpose-Driven Brand

Brands are becoming increasingly purpose-driven, like Patagonia, who weaves environmental activism into every aspect of the company. This shift is because consumers’ purchases are increasingly driven by their values. Did you know 91% of millennials are ready to change brands to one that aligns with their values? Millennials might be the driving force behind more brands practicing...

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Marketing tasks to kick off a successful year

It’s a new year and that means new beginnings! Starting the new year off on the right foot can set the course for a successful – and profitable – year. Whether you are making resolutions or need a bit of motivation to ramp up your marketing, here are some ideas to kick off 2022! Q1 marketing activities that will ensure success – year round: “2022 is the year of the metaverse” “2022 is the year...

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Increase Your Marketing Budget

Marketers constantly juggle many projects: planning their next campaign, delivering the current one, daily business such as email, social work, and meetings. But one of their most important tasks is measuring the contribution a certain marketing campaign has on revenue and profits. Because that can lead to increases in budget and we all want that! Marketing budgets are on the rise but marketers...

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