Tag: Marketing

10 Questions To Ask Before Hiring a Marketing Agency

Want to find new customers? Build a stronger brand? Engage with existing customers? Effective marketing campaigns require careful planning; your business or organization might not have the resources to do it in-house. Hiring a marketing agency can help achieve results for your business. What do you need to know before hiring a marketing agency? This marketing agency wants to help; here are ten...

How to Develop a Data-Driven Marketing Strategy for Your Nonprofit

How to Develop a Data-Driven Marketing Strategy for Your Nonprofit What is data-driven marketing? Data-driven marketing uses audience and third-party data to gain insight into donor motivations, preferences and behaviors. These insights allow organizations to develop customized marketing strategies that drive the greatest return on investment (ROI). How is data-driven marketing different...

Lessons in Brand Sentiment and Adaptation: Sherwin-Williams

Lessons in Brand Sentiment and Adaptation: Sherwin-Williams Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is...

Leveraging LinkedIn for Universities

Leveraging LinkedIn for Universities Did you know that LinkedIn has a page dedicated to resources for Higher Education? You do now! As a university, you should be utilizing LinkedIn to engage prospects, current students, staff, and alumni. From the LinkedIn for Higher Education page itself, here are the ways you can utilize LinkedIn for your community. Gain a competitive advantage: leverage...

Leveraging LinkedIn for Nonprofits

Leveraging LinkedIn for Nonprofits LinkedIn, the world’s largest professional network on the internet. You may use it to search for jobs, connect with professionals, or check in on friends’ job statuses. But are you utilizing LinkedIn for your nonprofit organization? Coming straight from the LinkedIn for Nonprofit page itself, LinkedIn can power your nonprofit in the following ways. Hire –...

Best Practices for an Engaging Annual Report

Best Practices for an Engaging Annual Report It’s that time of year again. The dust has settled from your holiday marketing campaigns and it’s time to reflect and report on last year’s activities. As you probably know, both for-profit and non-profit organizations produce annual reports. An annual report is a formal financial statement sent to shareholders and other interested parties. It’s a...

7 Key Website Metrics to Track in 2022

7 Key Website Metrics to Track in 2022 Your organization relies on your website. You take into consideration functionality, appearance, coding integrity, all to create a user-friendly website. With all of the metrics available to track, what key stats should you pay attention to in 2022? We’re here to tell you 7 key metrics you should be tracking in the upcoming year. Traffic Sources Where...

A Comprehensive Guide to Peer-to-Peer Fundraising

A Comprehensive Guide to Peer-to-Peer Fundraising What is Peer-to-Peer Fundraising? Peer-to-peer fundraising represents a dynamic online strategy that empowers individuals to champion a noble cause by actively raising funds. Harnessing the power of your current supporters and their extensive social networks, this approach generates funds, extends your donor network, and magnifies the...

How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit? Reddit is a popular online platform that functions as a social news aggregation, discussion, and community forum. Users, also known as “Redditors,” can submit links, images, and text posts to themed communities called “subreddits.” These subreddits cover various topics, including news, entertainment, technology,...

How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media...

Forget the [Marketing] Funnel

The funnel is changing. Consumer behavior has changed and therefore so has the buyer’s journey. Now, yes – we’ve known this for years and many savvy marketing directors have already adopted full-funnel marketing strategies. But with the rise of mobile-first we have even more insights to back the claim that we need to completely rethink the traditional marketing...