Tag: Marketing

Brand Loyalty, Illustrated: Consumers and the iPhone 5

It would seem folks like their options to come in twos. Coke versus Pepsi. Cats versus dogs. Cake versus pie. And it seems the trend doesn’t stop at smart phones, because most people align themselves with one of two camps: iPhone and Android. Yes, both operating systems inspire notoriously rabid fans. But the iPhone fans just got a little more rabid, because today Apple officially announced...

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Email’s Going Mobile: Can Your Marketing Keep Up?

We take a lot of pride in doing things the right way. Yet unfortunately, with marketing emails, there are many ways things can go so very, very wrong. From myriad differences between browsers, to differences between mail clients, to differences between computer operating systems, building a proper email template sometimes seems akin to working on a bomb — you get the sense it could blow up...

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You’ve Changed. Has Your Website?

Have you really looked at your website lately? You can refresh your wardrobe. You can refresh your browser window. You can refresh yourself on a hot day with a cold drink. Is your website in need of a refresh? Websites are funny things. We hustle and sweat to put them together, we worry over every word of copy, we put a spit polish on every detail, and then we push them out into the world where...

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Pinterest: More than Just Inspiration

Some of the results on the Pinterest page when searching for “Santa Barbara restaurants.” Move over, Lonely Planet. Move over, Fodor’s and Frommer’s. Move over, TripAdvisor and Yahoo! and Yelp. Make room for the newest travel-planning tool: Pinterest. “But I thought Pinterest was just a place for collecting recipes, style ideas, and inspirational quotes,” you...

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Facebook to Advertisers: Never Fear, Exchange Is Here!

Facebook is finding a new way to answer the needs of advertisers. In a well-timed response to the criticism they’ve received about their paltry advertising network, Facebook recently announced their plans to launch real-time ad bidding inside the next few weeks. Google and other companies already use this technology to better target ads to consumers. The new advertising program is called Facebook...

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Lessons in Brand Personality: The LA Kings

In our office we talk a lot about developing a “voice.” Cultivating a brand personality is certainly one of the best things a company can do to attract a certain kind of customer — and keep him or her. And one of the best ways to grow that personality is through social media. But one thing companies always seem to forget is that growing a true following — building a strong...

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Twitter Pushes Out New Logo

Visitors to Twitter this week may have noticed that the ol’ bird looks a little… different. Yesterday Twitter released an updated version of “Larry,” the familiar blue songbird who delivers your tweets (yes, kiddos, storks deliver babies and a songbird named Larry fetches tweets — look it up, it’s science!). Initial reactions around the web have generally been...

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The Power of Online Reviews for Small Businesses

A Yellow Pages telephone phone book was delivered to my front porch recently, and as I brought it into the house I stared at it in bewilderment. A phone book? I asked myself. Who even uses these anymore? Every business I need to look up is on the internet. According to the latest research, I’m not alone. A Small Business Search Marketing Survey recently conducted by American Express OPEN revealed...

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Who Broke My Email!? An Explanation

Ever received a marketing email that looked… off? Sure you have. Gaps between images, hyperlinks rendered nearly invisible against a background color, strange spacing around the text. We’ve seen it all, and you probably have, too. Who’s to blame for these goofs? In a lot of instances, individual email clients can wreak major havoc on an email — certain elements tend to display...

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The Big Tease: Getting Us Hooked on Super Bowl Commercials Before the Game

Ready for the big commercials — I mean, game? I hate television commercials, and I’m willing to bet you do, too. They’re annoying, they’re unrealistic, and perhaps most infuriating of all, they always air much louder than the actual show you were engrossed in before the break. With my DVR, I can get around this. There’s nothing I love more than being able to fast-forward...

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New Year’s Resolutions, 2012

I’m torn when it comes to New Year’s resolutions — I like the idea of having goals, but I hate when people set themselves up to fail. Resolutions should be achievable, and I like action items to help move us toward that goal, whether it’s increasing business sales or losing some extra holiday pounds. There’s nothing like January 1st to make us all evaluate how we could...

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