Tag: Marketing

Increase Your Marketing Budget

Marketers constantly juggle many projects: planning their next campaign, delivering the current one, daily business such as email, social work, and meetings. But one of their most important tasks is measuring the contribution a certain marketing campaign has on revenue and profits. Because that can lead to increases in budget and we all want that! Marketing budgets are on the rise but marketers...

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What You Need to Know About Marketing Reporting

As an integrated marketing agency, we do lots of reporting for our clients and know that marketing + data is a crucial combination. How do organizations determine if a marketing strategy is working or whether they should even pursue a certain strategy without looking at metrics? It can be challenging, that’s for sure, but digging into analytics tools and social insights helps answer specific...

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Creating next year’s marketing calendar

Marketers, you need to here this: October through December should be spent planning for the next year. Not that you don’t have enough on your plate between creating and deploying myriad holiday campaigns and doing end-of-year reporting. But if you want to be strategic, now is the time to work on your budget, plan ahead, and create a calendar. What is a marketing calendar and why are they...

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B2B Digital Marketing for the Holidays Made Easy

It’s that time of year again; every grocery store is selling pumpkins, your neighbors have spookily decorated their front lawns, the air is crisper, and soon all we’ll hear in the stores is Christmas music. That’s right – it’s holiday season. This time of year is extremely busy for businesses, big and small. Larger organizations are typically more slow to move and...

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Building a Brand Personality

Marketers often talk about developing a “voice.” Cultivating a brand personality is one of the best things a company can do to attract – and keep – their ideal customer. One of the best ways to grow that brand personality is through social media. However, growing a true and loyal following – building a strong brand voice – is more than just getting fans or followers...

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Harness the Power of Online Reviews

The Power of Online Reviews for Small Businesses It’s easy to underestimate the power of an online review. But a positive review can make all the difference for your company’s reputation and growth. And a negative one could be destructive. Word of mouth or social proof has always been key to business success. Today that means online reviews. A lot of small business owners think that...

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End of Year Design Task to Start Now

Fall is a busy time for all of us. Businesses start planning for how to boost revenue for the fourth quarter, how to maximize their marketing budget, and set themselves up for the new year. If summer is a slow time for you, get a head start on those end of year design tasks that sneak up on even the most organized teams. Here’s a shortlist of what you can start thinking about now. 1. Supporting...

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Why You Need A Style Guide

Why Your Brand Needs a Style Guide The purpose of a brand style guide is ensure that contributors can create content in a clear way that reflects the brand’s style. Cohesion is important because it establishes a strong brand voice that will resonate with your target audience and build brand awareness. A well-developed style guide is a key tool in establishing brand identity. Also...

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Planning Your Year End Appeal

It’s the most wonderful time of the year. For giving, that is. And you want to plan for your nonprofit organization to take full advantage of year-end giving. The best way to craft a winning year end appeal campaign is to start planning early, to give yourself time to create ideas, develop assets, and have a plan ready to go. Then by the time you hit the season, it’s all execution,...

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Common Marketing Challenges: Content Marketing

Content marketing has never been more important but there are many challenges that make it rather difficult to carry out in today’s media landscape. Let’s look at some things that might be keeping you up at night – and, more importantly – how to overcome them. Maintaining high content quality THE CHALLENGE: Producing content is simple. Producing great content can be much...

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Creating a Sub-Brand

Creating a Sub-Brand for your business Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand. Sub-brand elements When creating your sub-brand, elements such as typography, logos, color palette,...

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Planning for #GivingTuesday

Summer is in full swing around here with temperatures about to hit triple digits, but our non-profit friends are thinking about a different season – the holiday season! More charitable donations are made at the end of the year than any other time of the year. Kickstart the holiday giving season by participating in #GivingTuesday, the annual global day of giving that takes place on the first...

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