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Tag: Marketing

Creating a Sub-Brand

Creating a Sub-Brand for your business Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand. Sub-brand elements When creating your sub-brand, elements such as typography, logos, color palette,...

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Planning for #GivingTuesday

Summer is in full swing around here with temperatures about to hit triple digits, but our non-profit friends are thinking about a different season – the holiday season! More charitable donations are made at the end of the year than any other time of the year. Kickstart the holiday giving season by participating in #GivingTuesday, the annual global day of giving that takes place on the first...

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Common Marketing Challenges: Part 2

Marketers face too many challenges for one blog post! Even after finding a strategy that works for your company, success isn’t guaranteed, as we face innovation and competition constantly. Go check out the first part of this series to brush up on other common B2B marketing challenges facing businesses. Today let’s tackle providing ROI and other marketing analytics challenges and see...

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Marketing Automation for Team Efficiency

Marketing automation isn’t something that takes care of all your marketing for you; it boosts your existing processes. Do you have processes? Because you can’t automate a process if one doesn’t exist…You do? Good, you’re off to a great start. Back to basics: What is marketing automation? Maybe it’s one of those terms you’ve heard a million times but never...

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The 2018 Marketing Technology Landscape

Each year, in what can only be called a labor of love, Scott Brinker releases the Marketing Technology Landscape Supergraphic. Last time we shared it, there were only about 1000 charted solutions….this year? A whopping 6,829 marketing technology (aka martech) solutions from 6,242 unique marketing tech vendors! I know – it’s SO MINISCULE. Feel free to zoom in here. Brinker also...

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Common B2B Marketing Challenges

Last year, HubSpot reported in their annual State of Inbound report that the biggest challenge for marketers is generating traffic and leads. Marketers also struggle with proving ROI and securing budget. Basically, marketers face a wide array of challenges, daily – from forming strategies to social conversion to technology integration to hiring top talent. That’s a lot to unpack in...

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Building An Online Newsroom

It goes by many names…”online newsroom,” “media page,” “press releases,” “digital newsroom”…but whatever you call it, the digital section of a website where you share PR items needs to be useful and pretty. Are you curious about what’s needed for creating a successful online newsroom? Well, then, this one’s for you! Online...

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3 Ways to Expand Your Marketing Team

Many companies will reach a point when expansion is necessary. If your business is at this point then let me say, congratulations! This means your business is growing more sophisticated and it no longer makes sense for you alone to play marketer. A marketing team plays a vital role in the promotion of a business or the mission of an organization. But needs vary group to group, so which direction...

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Creating a Request for Proposal (RFP)

You’re ready. You have the project funding, or at least enough to get you started. Or maybe you’re sure you’re going to get the funding but you need the official documentation to release it. Wherever you are in your process, you’re ready for qualified bids and it’s time to craft a Request for Proposals (RFP). We know there are many types of RFPs. We’re going to dig into the ones we know best and...

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Revisiting Your Marketing Personas

Creating your buyer personas is the foundation of an effective inbound marketing strategy. You (or your marketing team) worked out your ideal customers back when you first created your marketing strategy using market research, sales analytics, and business goals. You researched their priorities and created content that resonated with their needs. This was an integral piece of your strategy because...

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Facebook’s News Feed Overhaul

In case you missed it, Facebook is shaking things up again. As announced earlier this month, the social network is altering its algorithm, and the result is worrisome for marketers. Over the coming months, Facebook will be making updates to ranking criteria, with the end goal of “bringing people closer together.” Facebook users will now see more content from their friends and family...

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Spread the Love!

Roses are red, violets are blue, … Valentine’s Day is coming! It may feel like you only just finished unwrapping your Christmas gifts. Heck, some of you may still have your decorations up. But everybody’s *favorite* Hallmark holiday is right around the corner. If you’re in the world of marketing, you probably quickly switched gears at the beginning of January and are now...

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