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Tag: Marketing

Marketing Terms Defined: SEO

Let’s just dive right into this one. Search Engine Optimization (SEO) is the process of improving the visibility of a website – the volume or quality of traffic to a website – in organic (unpaid) search results.  Basically, the goal for businesses is to be one of the first websites that pop up when a potential customers is browsing online. A whopping 2.8 trillion search queries...

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Best Sites for Beautiful Business Cards: Our Top Picks

Image via Zazzle As long as I have industry events, parties, and networking mixers to attend, I will always have a need for business cards to hand out. And I’m sure this is the case for everybody else, too, right? Sure, there’s been a decline in demand for traditional printed marketing materials over the years (you’ll never hear me go as far as claiming that “print is dead,”...

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2017 Content Marketing Trends (Infographic)

We’re just about half-way through 2017 (can you believe it?!) and content marketing shows no signs of slowing down. It continues to grow in popularity for businesses and prove that it can revolutionized the marketing landscape. The process of creating valuable content enables companies to connect with their target audience, build brand loyalty, generate quality leads, and bring in more revenue. The...

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What is Integrated Marketing?

As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers. “Integrated marketing” has been a term used in the advertising community for decades, I’m...

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Email Design Trends: 2017 is the Year of Interactive Emails

For about a decade, the technology behind email didn’t change much. But the last five years or so have seen a quasi-revolution in email marketing. Marketers knew that email has one of the strongest (and easiest to track) ROI and they began to see even more return when they leveraged technology that was inline with messaging being distributed across multiple channels. The world went mobile...

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Essential Steps of a 2017 Marketing Plan

The beginning of any year is a great time to set up the foundational elements of your marketing strategy and revisit certain pieces, editing your marketing plan as necessary. First, let’s establish the difference between a marketing plan and a marketing campaign. A marketing plan is high-level; it provides the overall strategy based on the business’s objectives. A marketing campaign...

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Awesome Web Design Trends You Need to be Aware of in 2017

Web design trends come and go. From the emergence of flat design to the rampant use of GIFs, we’ve seen it all. The lovely infographic below by designhill spells out eight web design trends we can expect to see more of this year. Keep reading for my thoughts on why these design trends are so important. (I also threw a couple of my own ideas into the mix.) ~ ~ ~ MOBILE-FIRST APPROACH Do I even...

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Generation Gap: How People of Different Ages View User-Generated Content

The word “millennial” is thrown around quite a bit and many marketers are greatly concerned with how to reach this group of consumers. Which raises the question, just how do you interact with different age groups across social media? The vast majority of people use social media to talk about companies; from celebrities to friends to your mom, people take to social to discuss a newly...

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Looking Back on the Last Decade

When we first realized that 2016 marked 10 years in business (a whole decade went by, what?!) we thought about all things that have changed in the digital landscape, from iPhones to social media networks to design trends. We reflected on how much Dowitcher Designs has grown and what we’re looking forward to in the coming years. Amber touched on several of these industry and company milestones...

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Modern Marketing Methodology

I enjoy reading Hubspot’s marketing blog as a resource for easy-to-read tutorials, checklists, e-books, what-have-you. Plus, Dowitcher Designs is a Hubspot Partner. So I was a little surprised that they hadn’t created their own graphic depicting modern marketing but honestly the infographic they shared from Olive & Co. says it all. What defines the modern marketing experience? What...

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#OptOutside Campaign 2016: REI Builds on a Movement

Last year REI did something some retailers thought was crazy, and some marketers thought was brilliant: they decided to close their stores (and online fulfillment) on Black Friday, give employees a paid day off, and encourage everyone to get outside. The #OptOutside campaign started a movement bigger than the outdoor retailer and proceeded to win not only good will but a boatload of advertising...

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Storytelling Techniques

Once upon a time, in a kingdom far far away, there lived a princess in need of a stellar marketing team to reimagine her brand. A team who knew how important storytelling is and could rewrite hers, for the princess was tired of being a princess and dreamt of slaying dragons and running her own company. Clearly I need to take a fiction-writing class! Still, I’d like to talk today about how...

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