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Tag: Marketing

Brand Pages Tumble Further Down Facebook’s News Feed — But There’s Hope

Facebook’s News Feed is shaking thing up again. The all-powerful algorithm is always tweaking, adjusting, and evolving how it ranks the things you see, in ways both big and small. And recently Facebook’s engineers announced yet another major change: this time, to put even higher priority on the friends and family in your feed. Facebook made a similar adjustment just last spring in order...

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Pokémon GO: A New Marketing Tool or Short-Lived Fad?

Pokémon fever is once again gripping people worldwide as the beloved 1990s card game comes to life for millions of smartphone users. If you haven’t heard of Pokémon GO, you’ve probably …well, actually we’re not sure how that would have happened as it has been all people can talk about (on- and off- line) for a week now. Even if you live under a rock, miles from civilization,...

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How Content Hackers Win Marketing

Everything is hackable these days. You can hack your office, hack your home, and hack your life. There are car hacks, hat hacks, dad hacks, and relationship hacks. So when I saw this infographic from CoSchedule on “content hacking,” I admit I rolled my eyes a bit. But the more I read, the more intrigued I became. The term growth hacking, coined by Sean Ellis, describes a marketing technique...

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7 Ways to Know You Need a Marketing Strategy

Ever have that nagging feeling you’ve forgotten something? Your wallet’s there. So are your keys. You remembered to pay the electric bill… and your employees. You even remembered to water the poor, beleaguered office plant. So what could it be? Could it be you’ve forgotten to develop a marketing strategy? Merriam-Webster defines strategy as: strategy noun strat·e·gy \-jē\ 1)...

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Utilizing the Dark Side of the Internet

If you’re not in the marketing and/or digital world you might not be aware of these things called dark posts. It’s understandable, though, that brands don’t need all of their followers to see all of the content they create for social media, right? Certain pieces of content will inevitably be more appropriate for certain sectors of companies’ target audiences than other....

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Crowdfunding Tips for Nonprofits

Crowdfunding. You’ve probably heard of it. As a fundraising technique, it’s really taken off in the past ten years. Loosely defined, crowdfunding is any effort to raise funds from a large number of people. Numerous projects, products, services, and even companies would not have come into existence if it weren’t for online crowdfunding. Nonprofit Directors of Fund Development are...

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The Internet of Things is Coming. Are You Ready?

Is it just me or is everything getting smarter? Smart phones. Smart watches. Smart cars. Smart homes. Smart offices. You can even get smart light bulbs, which I hear can do the New York Times crossword in under a minute. (I’m kidding.) It turns out it’s not just me. All of these “smart” items are part of a rapidly-growing infrastructure that’s come to be known as the...

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Hey Marketers, Your Prospects Aren’t Goldfish

They say never read the comments, but I did. And for once, I didn’t regret it. I just came across this infographic from Wyzowl on the problem of shortening attention spans and how they affect marketing. It points to research which suggests that between 2000 and 2015, the average human attention span decreased from 12 seconds to 8.25 — down to roughly the average attention span of a goldfish....

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6 Tips to a Better Podcast Today

You never know what the future holds for new media. Will it flounder and gradually die out, as in the case of Google+, or will it flourish and evolve? If you’d have asked me ten years ago to predict the future of podcasting, I’d have guessed it was a niche medium that would go the way of the dinosaurs. Instead, it’s steadily continued to adapt and thrive. In fact, between the last...

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Medium Goes Big with Brand-Friendly Publishing Suite

For years now we’ve known Medium as a neat little self-publishing tool that anyone can use to put their words in virtual ink. Now, Medium’s made an aggressive move to position itself as much more than that: a comprehensive platform that could effectively replace your blog — or even your whole website. But before I get too far ahead of myself, let’s review the slew of new...

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Are You Snapping Yet?

Optimizing Snapchat for Your Business We’ve written about Snapchat a few times on the Dowitcher blog but I realized, while perusing the archives, that we’ve never delved deep into how it can be used for businesses. That’s likely because, at first, it was really just an alternative social network for teens. Now, however, the social platform has evolved (as all good long-lasting...

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7 Landing Page Mistakes to Fix Now

They say if you build it, they will come. But it doesn’t always go as smoothly as that. Landing pages are great conversion tools, but what happens when you build one and no one comes? If you have an underperforming landing page, take heed. Because as this handy infographic from Quicksprout shows, you could easily improve it by reviewing it for flaws such as: No one specific call to action...

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