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Tag: messaging apps

Where the Teens are on Social

Over 2.8 billion people – that’s 37% of the world’s population – use social media. And in America, seven in ten people use social media. But the way those people interact with each other and the platforms they use varies widely. With audience segmentation tools constantly evolving, marketers must keep track of the numerous audiences and take note of how consumer behaviours...

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Can GIFs Be a Viable Revenue Stream?

Marketers are beginning to pay more attention to GIFs. You know, those short looping videos that are literally everywhere on social. Warc reports that marketers are assessing their potential, trying to determine how best to use them. If you’re thinking, “GIFs aren’t exactly new so why all the fuss now?” you’re not wrong. The file format (Graphics Interchange Format)...

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