Hey Marketers, Your Prospects Aren’t Goldfish
They say never read the comments, but I did. And for once, I didn’t regret it.
I just came across this infographic from Wyzowl on the problem of shortening attention spans and how they affect marketing. It points to research which suggests that between 2000 and 2015, the average human attention span decreased from 12 seconds to 8.25 — down to roughly the average attention span of a goldfish....