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Tag: Messaging

The Secret Door: A Social Media Marketing Win

No doubt you’ve played with Google Maps’ Street View before. It can be handy when looking up addresses, or for checking out neighborhoods you’re interested in living in, or even for scoping out the places you used to live. But what I didn’t fully understand until recently was how limiting of a name “Street View” actually is. Over several years and with the help...

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Facebook to Advertisers: Never Fear, Exchange Is Here!

Facebook is finding a new way to answer the needs of advertisers. In a well-timed response to the criticism they’ve received about their paltry advertising network, Facebook recently announced their plans to launch real-time ad bidding inside the next few weeks. Google and other companies already use this technology to better target ads to consumers. The new advertising program is called Facebook...

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Lessons in Brand Personality: The LA Kings

In our office we talk a lot about developing a “voice.” Cultivating a brand personality is certainly one of the best things a company can do to attract a certain kind of customer — and keep him or her. And one of the best ways to grow that personality is through social media. But one thing companies always seem to forget is that growing a true following — building a strong...

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Twitter Pushes Out New Logo

Visitors to Twitter this week may have noticed that the ol’ bird looks a little… different. Yesterday Twitter released an updated version of “Larry,” the familiar blue songbird who delivers your tweets (yes, kiddos, storks deliver babies and a songbird named Larry fetches tweets — look it up, it’s science!). Initial reactions around the web have generally been...

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Twitter Tutorial: Using Hashtags

There are a handful of words that never fail to make me hungry, and one of those words is “hashtag.” Whenever I lay eyes on that word, visions of perfectly browned shredded potatoes come dancing through my mind. Sadly, hashtags couldn’t be farther removed from hashbrowns. And maybe that’s not such a bad thing, because when’s the last time a potato did so much for your...

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Podcasts: Your Get-Started Guide

Podcasting. Sounds like something straight out of The Jetsons, right? You’d almost expect it to involve some sort of pod-like vehicle that launches you to any destination of your choice. Speaking of which — why haven’t they invented that yet? I’m also still waiting for that big machine that bathes, clothes, and grooms you in five seconds flat. I could save so much time in the morning! But back...

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