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Tag: mission statement

How Owning Your Company Mission Statement Stimulates Brand Loyalty

This is for the people who spend 5 minutes deciding what eggs to buy based on the perceived nice-ness of the chicken pastures.  Are they free-range or just cage-free? Does the carton include information on the well-being of the chickens? Extra points in they mention they name the chickens. Ultimately, the product that wins is the one that includes a “chicken of the month”...

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