How Owning Your Company Mission Statement Stimulates Brand Loyalty
This is for the people who spend 5 minutes deciding what eggs to buy based on the perceived nice-ness of the chicken pastures. Are they free-range or just cage-free? Does the carton include information on the well-being of the chickens? Extra points in they mention they name the chickens. Ultimately, the product that wins is the one that includes a “chicken of the month”...
