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Tag: mobile ads

Can GIFs Be a Viable Revenue Stream?

Marketers are beginning to pay more attention to GIFs. You know, those short looping videos that are literally everywhere on social. Warc reports that marketers are assessing their potential, trying to determine how best to use them. If you’re thinking, “GIFs aren’t exactly new so why all the fuss now?” you’re not wrong. The file format (Graphics Interchange Format)...

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If a Site Isn’t Ad-Blocker Friendly, More Consumers Would Choose Their Ad Blocker Over Site Access [New Data]

  For the past eight years, inbound marketing and sales software company Hubspot has published an annual report titled State of Inbound. Hubspot surveys thousands of marketers and salespeople worldwide about their challenges, priorities, and strategies. All those tasty tidbits of information are then compiled into an extensive analysis report that not only presents the data but predicts the...

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