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Tag: Mobile

The Resurgence of QR Codes

The Resurgence of QR Codes Do you recall how several years ago quick response (QR) codes were on everything? You know what I’m talking about: those square black and white symbols that you could scan using your Blackberry smartphone to learn more about a product? Then they kind of “died” and marketers moved on! That’s how it seems to go with many overhyped trends and technologies. But this marketing...

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Holiday Marketing 2016 Trends and Tools

The appearance of pumpkin-flavored everything on every menu and every shelf in Trader Joe’s means one thing – Fall is finally here. (Sure, it’s 80 degrees here in Santa Barbara, CA, but I’m determined to to wear sweaters, scarves, and leggings because it’s November and I am ready for holiday weather.) With pumpkin spiced lattes comes the inevitable – a countdown...

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What’s In The [Ad] Forecast?

Image found on santabarbara.com Living here in Santa Barbara, California, the weather is consistently “sunny with a chance of sun.” Beach days are almost always in the weather forecast; sunny, cloudless days perfect for lazing around by the ocean are what this town is known for. And why this blog post ends here because I need to change my office for the day, immediately! Only kidding,...

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How Google Is Turning Virtual Reality Into Current Reality

We all know that video is the next big thing. But Google is already on to the next next big thing. And they’re betting that thing is going to be virtual reality. Virtual reality is, of course, a technology that simulates how we experience the world from inside our bodies. Viewing photos and watching videos can be deeply engaging, but there’s still a distinct sense of physical separation...

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Pokémon GO: A New Marketing Tool or Short-Lived Fad?

Pokémon fever is once again gripping people worldwide as the beloved 1990s card game comes to life for millions of smartphone users. If you haven’t heard of Pokémon GO, you’ve probably …well, actually we’re not sure how that would have happened as it has been all people can talk about (on- and off- line) for a week now. Even if you live under a rock, miles from civilization,...

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Google Announces Big Changes

Google announced a slew of major updates and new products at the Google Performance Summit in San Francisco on May 24, 2016. This annual event is for key Google AdWords and Analytics customers and shares sneak peaks into new features, product plans, research, and more. Google has been making big announcements in the spring for several years now and they usually center around mobile. This year was...

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3 Places to Connect with Mobile Customers [Infographic]

We know that the mobile revolution has been here for quite awhile. Almost 95% of smartphone owners use their cell phones to conduct business. And 87% of consumers turn to their smartphone to search for local business information.  This makes it imperative that your business does everything it can to reach them via mobile, right? So how do you provide a great mobile experience and connect with potential...

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Are You Ready For Facebook Instant Articles?

Are you looking for a faster, richer content reading experience? Or are you a publisher in need of a new way to create fast, interactive articles? You’re not the only one, and Facebook Instant Articles is already on it! As of December 2015, Facebook had 1.59 billion active monthly users. Nearly half strictly use the social network on their mobile device. The purpose of Instant Articles is...

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Tech Trends: Favorite Devices and Services for Young and Old

Can I tell you a personal story? In 1985 my dad scrimped and saved to buy a VCR, which was the hot new home entertainment gadget at the time. After he bought one, he saved up to buy another so that he could play movies on one and record them on the other. (Don’t tell the FCC!) My mom and her sisters pooled their money to give my grandparents a VCR for their anniversary. I remember all the...

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Eight Top Tips to Optimize Mobile e-Commerce

A design that fits every device — a key priority for your online store. // Image source: designtickle.com Good news! Mobile e-commerce shot up 31% in the first quarter of 2013 — compared to 20% growth for all e-commerce, and nearly 4% for in-store. That’s a significant gain, and it underscores the building momentum that mobile retail shopping. But here’s the bad news: you’re...

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