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Tag: native advertising

Can GIFs Be a Viable Revenue Stream?

Marketers are beginning to pay more attention to GIFs. You know, those short looping videos that are literally everywhere on social. Warc reports that marketers are assessing their potential, trying to determine how best to use them. If you’re thinking, “GIFs aren’t exactly new so why all the fuss now?” you’re not wrong. The file format (Graphics Interchange Format)...

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5 Ways Netflix is Winning at Content Marketing

We’re currently witnessing a boom in TV-like content (i.e. Facebook Live) while simultaneously experiencing a semi-revolution in TV and film, in the form of our favorite on-demand content service: When Netflix launched in 1998, it was predominantly an online DVD rental service for film buffs. Since then, the company has shifted its focus to streaming TV shows, movies, and original content...

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BuzzFeed is Winning Native Advertising, But Not Without Controversy

17 Dogs Who Could Steal Your Boyfriend. 23 Photos That Will Instantly Drive Canadians Crazy. 16 Moms Who Made Facebook a Cringe-Worthy Place. With real headlines like these, it’s not hard to see why in some circles the name BuzzFeed has become shorthand for “junky clickbait.” But while it’s true that BuzzFeed is responsible for many of the attention-seeking list articles...

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The Rise of “Native Advertising”

We’ve heard of all types of advertising — but what the heck is native advertising? If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online. What exactly is it? Well,...

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