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Tag: news

How The Onion Gets You to Click on Ads

While we’re on the topic of native advertising, here’s something I didn’t know until now: The Onion does native advertising, too. And does it pretty well. For those who don’t know, The Onion is an entertainment media company that deals in satirized news. In other words, don’t believe what you read on The Onion, unless you want to believe that hockey fans were treated...

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BuzzFeed is Winning Native Advertising, But Not Without Controversy

17 Dogs Who Could Steal Your Boyfriend. 23 Photos That Will Instantly Drive Canadians Crazy. 16 Moms Who Made Facebook a Cringe-Worthy Place. With real headlines like these, it’s not hard to see why in some circles the name BuzzFeed has become shorthand for “junky clickbait.” But while it’s true that BuzzFeed is responsible for many of the attention-seeking list articles...

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