Tag: niche marketing

5 Ways to Develop a Niche Marketing Strategy I asked a friend once to choose a fruit that matched my aura. She responded “A mango – because not everyone likes you, but the people who do like you LOVE you.”   Thanks?  But the more I thought about it, the more I agreed. I don’t want to have the fuji apple “one size fits most” aura. And I feel the same about marketing strategies.   Even the most successful...