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Tag: non-profits

Planning for #GivingTuesday

Summer is in full swing around here with temperatures about to hit triple digits, but our non-profit friends are thinking about a different season – the holiday season! More charitable donations are made at the end of the year than any other time of the year. Kickstart the holiday giving season by participating in #GivingTuesday, the annual global day of giving that takes place on the first...

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Storytelling Techniques

Once upon a time, in a kingdom far far away, there lived a princess in need of a stellar marketing team to reimagine her brand. A team who knew how important storytelling is and could rewrite hers, for the princess was tired of being a princess and dreamt of slaying dragons and running her own company. Clearly I need to take a fiction-writing class! Still, I’d like to talk today about how...

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Facebook Unveils New “Donate Now” Button for Non-Profit Pages

Facebook recently introduced a new “Donate Now” button for non-profit pages. Essentially, this button provides a visible call-to-action option on pages of nonprofit organizations as well as in certain sponsored updates or ads the organization employs on Facebook. This new feature has made it easier than ever for nonprofit organizations to connect with people who care about their causes. It motivates...

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#GivingTuesday: Non-Profits’ Answer to Black Friday

What is #GivingTuesday? #GivingTuesday started in 2012 as a collaboration between 92nd Street Y and the United Nations Foundation. 92nd Street Y is a New York-based Jewish organization that functions as a cultural and community center for people from all walks of life. #GivingTuesday is held each year on the Tuesday after Thanksgiving. This year, the day falls on Tuesday, December 3rd. Seven years...

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