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Tag: nonprofits

Leveraging LinkedIn for Nonprofits

Leveraging LinkedIn for Nonprofits LinkedIn, the world’s largest professional network on the internet. You may use it to search for jobs, connect with professionals, or check in on friends’ job statuses. But are you utilizing LinkedIn for your nonprofit organization? Coming straight from the LinkedIn for Nonprofit page itself, LinkedIn can power your nonprofit in the following ways.   Hire – Find...

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Lessons from Nonprofits on Purpose-Driven Branding

We discussed this earlier in the month but brands are becoming increasingly purpose-driven. And marketers can learn a lot from nonprofit organizations when it comes to crafting a purpose-driven brand. Whether you’re actively looking for marketing inspiration or just need a quick break from your daily activities, keep reading to gain insights gleaned from successful nonprofit marketing. Put...

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Measuring the Success of Your Year-End Appeal

Well, it’s officially a new year and that means all your holiday season marketing campaigns are over. And for all our nonprofit friends, the results from your year end appeal are in! While the impetus is to hit the ground running with new fundraising campaigns, we need to also look back for a moment. It is time to see how successful your year-end campaign was and how to adjust for...

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Planning Your Year End Appeal

It’s the most wonderful time of the year. For giving, that is. And you want to plan for your nonprofit organization to take full advantage of year-end giving. The best way to craft a winning year end appeal campaign is to start planning early, to give yourself time to create ideas, develop assets, and have a plan ready to go. Then by the time you hit the season, it’s all execution,...

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Quick Ways to Grow Online Giving

Did you know that online giving increased by more than 12% in 2017? According to research conducted by Blackbaud, overall giving in the United States grew approximately 4.1% on a year-over-year basis and Giving Tuesday alone grew 28 percent! Blackbaud’s 2017 charitable giving report also finds that online donations are currently responsible for 7.6% of total fundraising revenue – the...

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$2 Million Match on #GivingTuesday

Calling all nonprofit organizations! Here’s an incredible fundraising opportunity to double your donations.   As we’ve discussed before on the Dowitcher blog, #GivingTuesday is a movement that empowers people to come together and support the issues, causes, or movements they believe in. Entering its sixth year, this global day of giving is fueled by the power of social media. This...

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Questions to Kick Off a Rebranding

B R A N D I N G: It’s the work you do to influence the way your organization is perceived. Align your internal identity and external image and you’ve got one seriously powerful brand. Looking to change up your company’s image? Many folks might feel that change is not necessary or they’ll feel a strong attachment to the existing name, logo, mission. But every so often, a...

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Design Tips for a Printed Year End Appeal

Design Tips for a Printed Year End Appeal It’s the season of giving and a well-crafted fundraising appeal is integral to any non-profit organization’s end-of-the-year development strategy. With this in mind, Dowitcher Designs Graphic Designer Gina has outlined a few strategies and tips that will aid you in creating a powerful ask that brings in more money for your organization. YOUR GOALS If you...

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Last Minute #GivingTuesday Campaign Tips

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The Nonprofit’s Guide to Picking the Right WordPress Theme

I built a custom website from scratch, once. I don’t recommend it. For one, it was extremely time-consuming. For two, it wasn’t user-friendly — there was a lot of code to potentially mess up. For three, well, I already mentioned the time-consuming part, right? If you’re running a nonprofit, you don’t have time to also be your nonprofit’s dedicated web designer...

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Crowdfunding Tips for Nonprofits

Crowdfunding. You’ve probably heard of it. As a fundraising technique, it’s really taken off in the past ten years. Loosely defined, crowdfunding is any effort to raise funds from a large number of people. Numerous projects, products, services, and even companies would not have come into existence if it weren’t for online crowdfunding. Nonprofit Directors of Fund Development are...

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Facebook for Nonprofits Underwhelms

Over the past month, you may have heard some chatter about a brand new tool Facebook has rolled out. Not surprising. Since 2013, Facebook has been trying to assert itself as a force for social good. In November of last year, they launched fundraiser pages and improved donate features. (See a past Dowitcher blog on this very topic!) In December, they even created a Social Good Team, dedicated to...

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