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Tag: Optimization

How to Optimize Your YouTube Channel

Did you know that video content accounts for over 74% of all online traffic? And over five billion YouTube videos are watched every single day. If you did, then you’ve probably already started leveraging video for your business. If you haven’t, let me be the one to tell you that video is crucial and an important content tool for growing your audience. Here’s everything you’ll...

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How to Lose that Website Weight Fast!

Well, once again summer is over. The days are getting shorter, the nights a bit chillier. Soon, all you’ll feel like doing is curling up on the couch with a stack of blankets and a stash of treats. But with indulgent holidays on the horizon, now seems like a good time to remind you to watch your weight. Your website weight, that is. Website obesity is becoming an epidemic of sorts. And while...

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7 Landing Page Mistakes to Fix Now

They say if you build it, they will come. But it doesn’t always go as smoothly as that. Landing pages are great conversion tools, but what happens when you build one and no one comes? If you have an underperforming landing page, take heed. Because as this handy infographic from Quicksprout shows, you could easily improve it by reviewing it for flaws such as: No one specific call to action...

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Smaller Website Images = Bigger Returns. These Compression Tools Can Help.

True story: Last week I was on a small retailer’s website, my cart loaded up with goodies. Ready to buy, I walked through the checkout process, finally hit “purchase” and… nothing. It just hung there, loading. After a minute I got impatient and tried refreshing the page, which sent me all the way back to square one. So I retraced my steps through checkout only to have the...

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Write A Value Proposition that Rises Above Your Competition

You already understand that a key part of marketing your business is highlighting its key benefits. But a bulleted list of benefits alone doesn’t sell anything. What sells is positioning yourself as the right choice. What sells is the promise that your business holds more inherent value than your competition does. This promise is called a value proposition. Ideally it should be very brief...

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Is Your Website Ready for Mobilegeddon?

Stock the (virtual) pantry. Batten down the (cyber) hatches. Mobilegeddon is coming. Yes, it’s true. On April 21st Google will begin using mobile-friendliness as a ranking factor in search results. For now, this algorithm change affects searches conducted in any language on any mobile device worldwide — but I’d venture to guess that desktop search rankings won’t be too far...

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Nine Common E-Commerce Mistakes and How to Avoid Them

Untitled (Shopping Cart) by Doug Aitken The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot. And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out. In other words,...

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At What Rate Does Your Website Bounce?

Contrary to reason, the term “bounce rate” has nothing to do with balls or trampolines. Nor does it have anything to do with bars — but feel free to ask a bouncer what his “bounce rate” for the evening is and see how long it takes him to add you to his numbers. No, in the world of websites a bounce rate is the number of people who visited the first page of your website...

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