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Tag: personalization

For Better Email Performance, Keep Subject Lines Short and Personal

Email marketing is one of my favorite [marketing] topics to talk about. Not only is email still as effective and valuable a communications tool as it was decades ago, it offers numerous ways to engage with and deliver relevant content to your target audiences. I read somewhere recently that the average worker receives more than 100 emails per day.* How many of those get read? How many get sent...

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The Lowdown on Customization and Personalization

Customization and personalization have the same main end goal: to create an experience tailored to a user’s interests. However, they have different ways of reaching that goal. Customization Definition Firstly, customization gives control to the user. A system enables users to customize and edit the experience to meet their specific needs and changing preferences.That could include layout...

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Increase Email Conversions with Segmentation and Personalization

Email marketing has changed dramatically since the early days of the Internet, when all we had access to was 1990s-era AOL. It is no longer about how many emails were sent to how many subscribers; e-blast techniques are passé. Today’s email marketer knows the power of segmentation and personalization. Why? Because the focus is on quality. And segmentation and personalization are two, er,...

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Storytelling Chapter 2: Profiling Employees

One of the many storytelling techniques I mentioned in Chapter One of this series surrounded profiling employees. In part to increase your brand’s authenticity and in part to add a sense of personality, introducing your team can be a great way for interested parties to get to know you and to understand who you are and what you stand for. Using Dowitcher as an example (yes, I’m biased),...

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