Tag: personalization

For Better Email Performance, Keep Subject Lines Short and Personal

Email marketing is one of my favorite topics to talk about. Not only is email still as effective and valuable a communications tool as it was decades ago, it offers numerous ways to engage with and deliver relevant content to your target audiences. I read somewhere recently that the average worker receives more than 100 emails per day.* How many of those get read? How many get sent to the spam...

The Lowdown on Customization and Personalization

Customization and personalization have the same main end goal: to create an experience tailored to a user’s interests. However, they have different ways of reaching that goal. Customization Definition Firstly, customization gives control to the user. A system enables users to customize and edit the experience to meet their specific needs and changing preferences.That could include layout...

Increase Email Conversions with Segmentation and Personalization

Email marketing has changed dramatically since the early days of the Internet, when all we had access to was 1990s-era AOL. It is no longer about how many emails were sent to how many subscribers; e-blast techniques are passé. Today’s email marketer knows the power of segmentation and personalization. Why? Because the focus is on quality. And segmentation and personalization are two, er,...

Storytelling Chapter 2: Profiling Employees

One of the many storytelling techniques I mentioned in Chapter One of this series surrounded profiling employees. In part to increase your brand’s authenticity and in part to add a sense of personality, introducing your team can be a great way for interested parties to get to know you and to understand who you are and what you stand for. Using Dowitcher as an example (yes, I’m biased),...

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