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Tag: personas

How to Create Insightful and Actionable Buyer Personas

Personas, they help get the right messaging to the right people. For some, creating personas may seem like unnecessary busy work. Past experiences tell me that’s not the case; creating personas is a crucial step that will save many a headache further down the marketing road and inform other important decisions. Maybe your team has created personas but ignores them? They’re easy to dismiss...

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