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Tag: press release

The Passé Press Release and Other Stories

The landscape of public relations has changed dramatically in the past decade. Old PR and distribution techniques won’t really cut it anymore. In place of the pitch letter and a list of editorial contacts are more tech-savvy ways of connecting with audiences across the interwebs. Blogging is en vogue but does that mean that press releases are now passé? It seems that every few years you read...

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