Tag: programmatic

Changing the Online Marketing Game with Programmatic Native Advertising

“Programmatic native advertising.” Say that five times fast! Sure, it’s a mouthful to say but what exactly is programmatic native advertising and how is it changing the digital marketing game? First let’s tackle ‘programmatic.’ This got a lot of hype a few years back as automation techniques grew. MarketingLand defines programmatic advertising as: “ helps...

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