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Tag: Promotion

6 Tips to a Better Podcast Today

You never know what the future holds for new media. Will it flounder and gradually die out, as in the case of Google+, or will it flourish and evolve? If you’d have asked me ten years ago to predict the future of podcasting, I’d have guessed it was a niche medium that would go the way of the dinosaurs. Instead, it’s steadily continued to adapt and thrive. In fact, between the last...

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Four Top Sites for Creative Business Cards

Print may be dead, but business cards sure aren’t. In an era that’s seen a decline in traditional marketing materials like flyers, catalogs, and mailers, business cards remain a surefire way to market yourself. If you’re self-employed, self-promotion is essential to your survival — but it’s also harder to come by. It can be quite costly to have someone create business...

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These Social Marketing Trends Will Help You Get Ready for the Holidays

I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween before setting out the red and green baubles? But as much as I can’t stand the...

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Grow Your Presence on Instagram: Creating Good Content

In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good, engaging content. Creating good content Content is king. Like any other piece of marketing, what you post matters. Take time to craft something that your audience will connect with, whether...

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Twitter Pushes Out New Logo

Visitors to Twitter this week may have noticed that the ol’ bird looks a little… different. Yesterday Twitter released an updated version of “Larry,” the familiar blue songbird who delivers your tweets (yes, kiddos, storks deliver babies and a songbird named Larry fetches tweets — look it up, it’s science!). Initial reactions around the web have generally been...

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Are QR Codes Your Next “Quick Response” Marketing Strategy?

A QR code. You’ve seen them lately on posters, websites, and product packaging — those black and white squares that look like pixel versions of a Rorschach ink blot test. Are you supposed to try to read them? Find hidden patterns? Call an eye doctor because your vision’s finally going? The answer, of course, is none of the above. Those strange futuristic shapes are called QR codes...

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The Big Tease: Getting Us Hooked on Super Bowl Commercials Before the Game

Ready for the big commercials — I mean, game? I hate television commercials, and I’m willing to bet you do, too. They’re annoying, they’re unrealistic, and perhaps most infuriating of all, they always air much louder than the actual show you were engrossed in before the break. With my DVR, I can get around this. There’s nothing I love more than being able to fast-forward...

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Twitter Tutorial: Using Hashtags

There are a handful of words that never fail to make me hungry, and one of those words is “hashtag.” Whenever I lay eyes on that word, visions of perfectly browned shredded potatoes come dancing through my mind. Sadly, hashtags couldn’t be farther removed from hashbrowns. And maybe that’s not such a bad thing, because when’s the last time a potato did so much for your...

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Podcasts: Your Get-Started Guide

Podcasting. Sounds like something straight out of The Jetsons, right? You’d almost expect it to involve some sort of pod-like vehicle that launches you to any destination of your choice. Speaking of which — why haven’t they invented that yet? I’m also still waiting for that big machine that bathes, clothes, and grooms you in five seconds flat. I could save so much time in the morning! But back...

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