Tag: QR Codes

The Resurgence of QR Codes

The Resurgence of QR Codes Do you recall how several years ago quick response (QR) codes were on everything? You know what I’m talking about: those square black and white symbols that you could scan using your Blackberry smartphone to learn more about a product? Then they kind of “died” and marketers moved on! That’s how it seems to go with many overhyped trends and technologies. But this marketing...

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Are QR Codes Your Next “Quick Response” Marketing Strategy?

A QR code. You’ve seen them lately on posters, websites, and product packaging — those black and white squares that look like pixel versions of a Rorschach ink blot test. Are you supposed to try to read them? Find hidden patterns? Call an eye doctor because your vision’s finally going? The answer, of course, is none of the above. Those strange futuristic shapes are called QR codes...

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