Skip to main content

Tag: rebranding

Is Your Brand Evolving?

Brand image and identity tie in heavily with business success. After all, the brand is the story you’re telling to engage with the audience, from tangible items like the name, logo, and website to intangible components of your company that help build a connection between company and customer. But a brand should not be a static thing; it needs to grow and adapt to match current trends. As...

Continue reading

Rebranding in 2018

It might be the right time for a change in brand identity. New year, new you, right? There are a whole host of reasons why brands might want a fresh new look and feel. What’s most important for a successful rebranding is that you approach it correctly. The first step is to get clear on what a brand actually is. Spoiler, it’s not just your logo! A brand is the sum of all messages, interactions,...

Continue reading