Tag: research

Weird Data: Outbound Marketers Say Outbound Marketing “Overrated”

For the past seven years marketing software company HubSpot has published an extensive annual research report called State of Inbound. The report includes data collected from marketing professionals on their biggest challenges, priorities, and the tactics they utilize to meet their goals. HubSpot favors a less traditional brand of marketing, known as inbound marketing, that has been growing rapidly...

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