Tag: Reviews

Step-By-Step Guide to managing online negative reviews

Step-By-Step Guide to managing online negative reviews I don’t know about you, but every time I go to purchase a product or service, I check out the online reviews. One bad Amazon review can easily stop me from purchasing a product. After putting so much care and effort into your organization, a bad review can be a disappointing sight to see. The question is – how do we handle negative reviews?    If...

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What To Do With A Bad Review

We get it – you put your heart, soul, blood, sweat, and tears into your business. That one negative review is a tiny heartbreak that ruins your day. It makes you want to shout to the universe how that feedback is false and unfair. Bad reviews may seem like stains on your brand’s reputation, but we promise one or two bad reviews aren’t as awful as they seem. Yes –...

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How Reviews and Recommendations Influence Purchases

It’s hard for me to admit to taking advice from other people. But when I need something new these days, the first place I turn is social media to ask for recommendations from friends. And the second place I turn is online reviews. These two strategies came together beautifully just this past weekend when I polled my Facebook friends for holiday gift suggestions and then compared reviews on...

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Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media? It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online. But we don’t trust just anyone, though. Who makes the recommendation matters, as does...

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Four Top Sites for Creative Business Cards

Print may be dead, but business cards sure aren’t. In an era that’s seen a decline in traditional marketing materials like flyers, catalogs, and mailers, business cards remain a surefire way to market yourself. If you’re self-employed, self-promotion is essential to your survival — but it’s also harder to come by. It can be quite costly to have someone create business...

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8tracks: New Kid on the Internet Radio Block

Take a second out from your hectic day and just listen to what you hear right …… now. Well? I bet you caught lyrics of that new Taylor Swift song and now it’s playing nonstop in your head (I’m truly sorry about that) or maybe you’re feeling nostalgic because your favorite 80’s anthem was just on. Whether you’re in your car, at the gym or in the office, chances are you’re playing background music...

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Art Break: Zimoun’s Wall of Sound

In this new series on the blog, I’ll be taking a break from my daily to-do list to share some pieces of art that have caught my eye. I’ll do my best to pick a variety of artists and creative pieces that spark my interest and I hope yours as well! If you have any suggestions of art or artists you’d like me to cover, let me know in the comment section below, I’m all ears! For my first edition of Art...

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First Impressions of the Liquid Image Xtreme Sport Camera

If yellow isn’t your thing, the LI Extreme Sport camera comes in a rainbow of other options (see below). Recently I attended Vita Travel’s grand opening in downtown Santa Barbara. It was a fun party and as part of the celebration they raffled off a number of covetable travel items including luggage, clothing, and high-tech gadgets. And to my surprise it turns out I was the lucky winner of...

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Snapchat Launches Our Story at Electric Daisy Carnival

Recently Snapchat teamed up with a Las Vegas music festival, Electric Daisy Carnival, to present a new feature for Snapchat users: Our Story. Our Story is a spinoff of Snapchat’s My Story, launched last October, which allows users to add snaps to a personal stream. Unlike typical Snapchat messages, which disappear immediately after being viewed, each My Story snap lives in the stream for 24 hours...

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The Power of Online Reviews for Small Businesses

A Yellow Pages telephone phone book was delivered to my front porch recently, and as I brought it into the house I stared at it in bewilderment. A phone book? I asked myself. Who even uses these anymore? Every business I need to look up is on the internet. According to the latest research, I’m not alone. A Small Business Search Marketing Survey recently conducted by American Express OPEN revealed...

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