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Tag: Sales

Tips to Drive Sales with Your Content Marketing

We love content marketing. We think content marketing is tops, because it helps drive conversions. But in the push to create great content, marketers all too often forget to optimize it for lead generation, calls to action, and other sales-oriented goals — you know, the things that actually drive the conversions. I get it. There’s no quicker turnoff than pushy marketing tactics. But...

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How Reviews and Recommendations Influence Purchases

It’s hard for me to admit to taking advice from other people. But when I need something new these days, the first place I turn is social media to ask for recommendations from friends. And the second place I turn is online reviews. These two strategies came together beautifully just this past weekend when I polled my Facebook friends for holiday gift suggestions and then compared reviews on...

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How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say. Okay, they don’t say that last part. In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers...

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Nine Common E-Commerce Mistakes and How to Avoid Them

Untitled (Shopping Cart) by Doug Aitken The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot. And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out. In other words,...

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Eight Top Tips to Optimize Mobile e-Commerce

A design that fits every device — a key priority for your online store. // Image source: designtickle.com Good news! Mobile e-commerce shot up 31% in the first quarter of 2013 — compared to 20% growth for all e-commerce, and nearly 4% for in-store. That’s a significant gain, and it underscores the building momentum that mobile retail shopping. But here’s the bad news: you’re...

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Does Your Website Have Shopping Cart Abandonment Issues?

I’ve done it before, and you probably have, too. Maybe you’ve clicked through a company’s sale email and found a new favorite shirt on deep discount, but you can’t find anything else you like well enough to bring the total up to get free shipping. Maybe you just found that same tool set on a competitor’s website for less. Maybe you had second thoughts about the page’s...

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Online Sales and Pinterest

I’ve written before about Pinterest’s determined rise in popularity among fellow social networks, and of its continually developing relationship between inspiration and monetization. If anyone still doubts there’s a real link between the two, a recent infographic from Shopify helps eliminate that doubt. Some interesting data points: Pins with prices get 36% more likes than those...

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