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Tag: search engine marketing

Structured Data Strategy Updates for 2020

Structured data strategy is a really easy phrase to throw around, but do we understand what it is and what it does?  In the ever-changing realm of SEO, even the most experienced SEO expert feels a few steps behind the constant Google algorithm updates. Trendy SEO hacks will come and go, but there are core practices that will always hold useful: Have a fast, healthy websiteCreate consistent...

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Link Building Best Practices: Interlinking

You know by now that Google ranks pages higher in search results based on a page’s authority. For search engines, links are the paths connecting pages. Links show the relationships between pages and are a virtual vote for popularity. They build a page’s authority and improve its SEO value. Though links, engines analyze the importance of a website or page based on the number and popularity...

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How to Target Long-Tail Keywords for Better SEO

What is SEO, anyway? SEO stands for Search Engine Optimization. SEO is a web marketing tactic that’s applied for the purpose of increasing the visibility of one’s website in search engine results. Long story short, the goal is to be one of the first websites that potential customers lay eyes on as they scour the internet for what they’re looking for. However, this can be a tough feat given...

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Quick Guide to Using Google Alerts

Google has so many tools, it’s hard to know which ones to use! The answer is usually most of them if you’re running a web marketing campaign, but we know it’s important to prioritize. Because we care about the limited time we all have, we’ll be periodically highlighting the Google tools you should definitely be using, and the ones we use regularly. We’ll start with...

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