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Tag: segmenting your audience

Increase Email Conversions with Segmentation and Personalization

Email marketing has changed dramatically since the early days of the Internet, when all we had access to was 1990s-era AOL. It is no longer about how many emails were sent to how many subscribers; e-blast techniques are passé. Today’s email marketer knows the power of segmentation and personalization. Why? Because the focus is on quality. And segmentation and personalization are two, er,...

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