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Tag: SEM

Marketing Terms Defined: SEO

Let’s just dive right into this one. Search Engine Optimization (SEO) is the process of improving the visibility of a website – the volume or quality of traffic to a website – in organic (unpaid) search results.  Basically, the goal for businesses is to be one of the first websites that pop up when a potential customers is browsing online. A whopping 2.8 trillion search queries...

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Myth Busters: SEO Edition

Everything in the digital landscape changes rapidly. Search engine marketing is no exception. In fact, it just might be the fastest-changing area, what with new trends and new product releases every week. search en·gine op·ti·mi·za·tion noun: the process of improving your website so it attracts more visitors from search engines (e.g. Google, Bing, Yahoo) Search engine optimization is a rather...

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