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Tag: SEO

Tips for Making Your Site More Social

Optimizing your website for social is not simply a matter of adding social sharing buttons to pages. There’s more to a social media friendly site than installing a few plug-ins for Facebook sharing or Twitter following. Social integration is a must when it comes to your business’s website; it boosts audience engagement and can improve search rank. You want to make it easy for users...

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Key Marketing Metrics to Measure in 2018

Marketers have a whole lot of data available to them and it can be overwhelming knowing what to look at when trying to determine the success of your marketing activities. You’ve got to learn which metrics to focus on, because they don’t all matter. If you can relate to spending days on end pulling reports from your analytics platforms, sifting through seemingly endless amounts of data,...

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How to Optimize Your YouTube Channel

Did you know that video content accounts for over 74% of all online traffic? And over five billion YouTube videos are watched every single day. If you did, then you’ve probably already started leveraging video for your business. If you haven’t, let me be the one to tell you that video is crucial and an important content tool for growing your audience. Here’s everything you’ll...

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SEO Trends to be Aware of in 2018

I feel like a broken record but I’ll repeat myself one more time: SEO is constantly changing and keeping up with evolving SEO trends can be challenging (but is a must if you want to rank). Despite more than 200 ranking factors and an ever-changing algorithm, one thing is constant — providing quality content and a great user experience. In 2018, this will certainly stay important but...

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Keywords Out, Architecture In: And Other Tips for Improving Your SEO Strategy

You thought you were finally understanding SEO, didn’t you? Joke’s on you – search has changed. Again. SEO can be very confusing! Search engine algorithms change at such a rapid rate that keeping up with the best practices for optimizing your blog so that it ranks on the first page of search engine results (SERPs) is near impossible. But inbound marketers like us are always interested...

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Marketing Terms Defined: SEO

Let’s just dive right into this one. Search Engine Optimization (SEO) is the process of improving the visibility of a website – the volume or quality of traffic to a website – in organic (unpaid) search results.  Basically, the goal for businesses is to be one of the first websites that pop up when a potential customers is browsing online. A whopping 2.8 trillion search queries...

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Stop Wasting Time on SEO Strategies That Don’t Work: Check out these SEO Cheat Sheets

Remember back in the olden days when businesses relied on the printed out Yellow Pages to be discovered? (Side note, why oh why am I still getting a phone book delivered to my doorstep? They know it goes straight in the recycling bin, right?) If you had the largest print ad, you might beat out the competition and be rewarded with a phone call from a curious consumer. Now (thank you world wide web),...

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Link Building Best Practices: Interlinking

You know by now that Google ranks pages higher in search results based on a page’s authority. For search engines, links are the paths connecting pages. Links show the relationships between pages and are a virtual vote for popularity. They build a page’s authority and improve its SEO value. Though links, engines analyze the importance of a website or page based on the number and popularity...

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Long-Form Content: Rankings Booster or Time Waster?

For a long time, short pithy blogs with concise little introductions and a link to another page were all the rage. But then along came long-form content. It only takes 500 words for a search engine to notice your content. So what qualifies something as “long-form”? Anything over 500 words? That doesn’t seem very, well, long.  There are differing opinions: some folks will tell you...

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Myth Busters: SEO Edition

Everything in the digital landscape changes rapidly. Search engine marketing is no exception. In fact, it just might be the fastest-changing area, what with new trends and new product releases every week. search en·gine op·ti·mi·za·tion noun: the process of improving your website so it attracts more visitors from search engines (e.g. Google, Bing, Yahoo) Search engine optimization is a rather...

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Are You Ready For Facebook Instant Articles?

Are you looking for a faster, richer content reading experience? Or are you a publisher in need of a new way to create fast, interactive articles? You’re not the only one, and Facebook Instant Articles is already on it! As of December 2015, Facebook had 1.59 billion active monthly users. Nearly half strictly use the social network on their mobile device. The purpose of Instant Articles is...

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How to Target Long-Tail Keywords for Better SEO

What is SEO, anyway? SEO stands for Search Engine Optimization. SEO is a web marketing tactic that’s applied for the purpose of increasing the visibility of one’s website in search engine results. Long story short, the goal is to be one of the first websites that potential customers lay eyes on as they scour the internet for what they’re looking for. However, this can be a tough feat given...

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