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Tag: socia media

The Effects of Social Media on Ad Spend [Infographic]

Research shows that marketers today are investing more in social networks (like Instagram), video channels, and messaging apps (like Facebook Messenger) in an attempt to reach customers and prospects in the online arenas they frequent. HubSpot’s State of Inbound reports that 46% of teams have higher budgets in 2018 and a lot of that is going to social marketing! We know, for example, marketers...

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Tips for Making Your Site More Social

Optimizing your website for social is not simply a matter of adding social sharing buttons to pages. There’s more to a social media friendly site than installing a few plug-ins for Facebook sharing or Twitter following. Social integration is a must when it comes to your business’s website; it boosts audience engagement and can improve search rank. You want to make it easy for users...

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