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Tag: social listening

Tools for Better Social Listening

Sometimes brands choose too broad an audience to try and market to. The more targeted your marketing personas, the easier your job as a marketer will be. If you can get as specific as possible with your personas – that describe your ideal customer – then your social marketing will be so much more effective. And social listening can help in this process because you want to really know...

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5 Ways Netflix is Winning at Content Marketing

We’re currently witnessing a boom in TV-like content (i.e. Facebook Live) while simultaneously experiencing a semi-revolution in TV and film, in the form of our favorite on-demand content service: When Netflix launched in 1998, it was predominantly an online DVD rental service for film buffs. Since then, the company has shifted its focus to streaming TV shows, movies, and original content...

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