Skip to main content

Tag: social marketing

How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

Continue reading

Life After December: Turn Holiday Leads Into Lifetime Customers

One-purchase wonders are great. Lifetime supporters are better.   If you do holiday promoting right, brand awareness and activity boosts during the holiday season. On average, holiday content  ad impressions typically increase by 50% during the holiday season, click-through rates rise 100% and direct traffic increases by 150%. That means we are getting a boatload...

Continue reading

Thoughtful Tips on Facebook Advertising

There’s a tremendous amount to talk about when it comes to social advertising. And there’s a lot of information to dive into about Facebook advertising alone. We talk about the importance of visual identity and images on social quite a bit on the Dowitcher blog, so I’ll skip talking about the importance of the creative…for now. If you don’t think you need to advertise...

Continue reading

Boost Your B2B Social Marketing

Social media continues to remain one of the most profitable and popular traffic sources for companies, including business to business (B2B) organizations. According to recent research from Content Marketing Institute 83% of B2B marketers use social media networks for traffic/client generation. The same research shows that the average B2B organization is present on six social media channels. Clearly,...

Continue reading

Where the Teens are on Social

Over 2.8 billion people – that’s 37% of the world’s population – use social media. And in America, seven in ten people use social media. But the way those people interact with each other and the platforms they use varies widely. With audience segmentation tools constantly evolving, marketers must keep track of the numerous audiences and take note of how consumer behaviours...

Continue reading

Holiday Marketing 2016 Trends and Tools

The appearance of pumpkin-flavored everything on every menu and every shelf in Trader Joe’s means one thing – Fall is finally here. (Sure, it’s 80 degrees here in Santa Barbara, CA, but I’m determined to to wear sweaters, scarves, and leggings because it’s November and I am ready for holiday weather.) With pumpkin spiced lattes comes the inevitable – a countdown...

Continue reading