Tag: Social Media Marketing

How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit?   Reddit is one of the most underutilized social media marketing platforms. With over 52 million daily active users worldwide, you shouldn’t be missing out on a Reddit social media strategy.    Reddit is formed of thousands of individual communities organized by topic and interests. For example, r/suggestmeabook has over 1 million subscribers consisting...

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How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

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Will Social Dislike Buttons Be the Answer?

Will Social Dislike Buttons Be the Answer? What started as a place to share birthday wishes and reconnect with old college friends has become oh-so-much more. Now, many people rely on social media to gather new information on current hot topics, see up-to-date information on unraveling events, and essentially stay in touch with the rest of the world.   Social media has started movements, impacted...

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How to Apply for a Verification Badge on Any Social Platform

How to Apply for a Verification Badge on Any Social Platform The verification badge – the tiny little blue checkmark that sets you apart from millions of other accounts. While this badge may be a bit unattainable for most right now, there is growth to be had and popularity to be earned that can take you there. So it helps to know how to apply, set your accounts up for success, and maximize the...

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How to Stimulate User-Generated Content

Your followers can also be your most valuable promoters. If a customer likes a product or service enough, they may shout it from the rooftops (or more likely post about it on social media). User-generated content is a key aspect to a great social feed, landing page, or blog post.     User-generated content is any form of content created by people, rather than brands. Many companies rely on user-generated...

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The Misleading Measurements of Media Platforms

There is a big difference between getting a message in front of someone’s face and getting the *right* message in front of someone’s face. This is the difference between being skipped over and re-engaging or gaining a new potential customer. How well your current content is being perceived? You might not be looking at the right metrics to answer that question.  Many of the default metrics you see...

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Bad Social Ads Your Audience Doesn’t Want to See Anymore

Bad Social Ads Your Audience Doesn’t Want to See Anymore Our species can’t agree on much. We are constantly fighting over politics, religion, and whether milk goes before or after the cereal pour. But there is one topic that the general public bands together to unanimously agree on – an annoyance of bad social media ads. Every single one of us has at some point complained about how creepy, repetitive,...

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How to Market Boring Products on Social Media

How to Market Boring Products on Social Media We can’t all sell shiny diamond necklaces and skateboards. But what about homeowner’s insurance? Tampons? Allergy Meds? And everything else that has always been considered a boring product? Comparing your product to necklaces and skateboards may make you feel a bit of FOMO. Keep in mind – most companies are selling boring products that are not considered...

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Fear-Based Marketing: Send The Right Message

Marketing appeals to two basic human instincts: the production of pleasure and the avoidance of pain.  How do we use emotions to appeal to our audiences? These desires are what drive us to take most of our actions in our daily life. From an instinctual level, we eat food to avoid the discomfort of hunger. We talk to our friends to chase the good feeling of human connection. While...

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Know Your Influencers

The internet is all about connecting people, right? As a digital marketer, you’ve got to do everything you can to reach potential customers or donors and your website cannot stand alone. Now, I’m sure, as you scroll through your social feeds you’ve seen how people with large followings are promoting products or brands. The #sponsored or #ad included on Instagram posts may have...

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How to Pick Better Images for Social

I’m sure you already use images across the various social platforms your brand is active on. But are you selecting the best images per platform? If you want to improve engagement on social you’ll have to think even more visually. And remember, not all social platforms have the same best practices when it comes to what is a successful image. Across the board, visual media performs better...

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Planning for #GivingTuesday

Summer is in full swing around here with temperatures about to hit triple digits, but our non-profit friends are thinking about a different season – the holiday season! More charitable donations are made at the end of the year than any other time of the year. Kickstart the holiday giving season by participating in #GivingTuesday, the annual global day of giving that takes place on the first...

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