Tag: Social Media

Leveraging LinkedIn for Universities

Leveraging LinkedIn for Universities Did you know that LinkedIn has a page dedicated to resources for Higher Education? You do now! As a university, you should be utilizing LinkedIn to engage prospects, current students, staff, and alumni. From the LinkedIn for Higher Education page itself, here are the ways you can utilize LinkedIn for your community.   Gain a competitive advantage: leverage...

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New Year, New Social Media Presence!

New Year, New Social Media Presence! It’s officially too late to be greeting people with “Happy New Year!” (and yes, I think you’re a monster if you still have your Christmas tree up.) However, it is a new year and what better way to start it off than with an updated, fresh digital presence? Can you remember the last time you/your social media management team took a good hard look at all your business’s...

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How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit?   Reddit is a popular online platform that functions as a social news aggregation, discussion, and community forum. Users, also known as “Redditors,” can submit links, images, and text posts to themed communities called “subreddits.” These subreddits cover various topics, including news, entertainment, technology, sports, and...

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How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

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Should You Invest in Twitter Blue?

Should You Invest in Twitter Blue? Let’s face it – nobody likes switching from a free subscription to a paid subscription. It feels like an annoying long-con bait-and-switch. But it can also feel a little exciting. What is so great about this social platform upgrade, that it needs to be gated with money before you can experience it?   Twitter hopes your curiosity gets the best of you.   It offers...

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How To Pivot Your Social Voice During a Crisis

How To Pivot Your Social Voice During a Crisis Sh*t happens. Whether it’s directly connected to your business or not, events, trends, and situations emerge that can affect the meaning behind the content you publish. We’ve seen it before with published content during times of war, 9/11, and the housing market crash. A social voice that would have been perfectly innocuous in a typical climate can...

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Implementing Your 2020 Marketing Campaign

Implementing Your 2020 Marketing Campaign There are many benefits of creating a marketing plan but just as important is turning that plan into marketing campaigns that work to drive revenue or achieve certain business marketing goals. To implement your marketing campaigns, you need a system and a strategy in place. Whether you are launching an email marketing campaign, a lead generation campaign,...

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Your Guide to Using Hashtags in the New Year

Fact: an Instagram post with at least one hashtag averages 12.6% more engagement than a post without any hashtags. Why? Because hashtags are powerful. They help your social posts reach a target audience. They attract followers to your brand. They increase engagement. They help develop a recognizable brand image. Why #hashtags are important: There’s a lot of daily content on social and hashtags...

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Building a Brand Personality

Marketers often talk about developing a “voice.” Cultivating a brand personality is one of the best things a company can do to attract – and keep – their ideal customer. One of the best ways to grow that brand personality is through social media. However, growing a true and loyal following – building a strong brand voice – is more than just getting fans or followers...

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Key Marketing Metrics to Measure in 2018

Marketers have a whole lot of data available to them and it can be overwhelming knowing what to look at when trying to determine the success of your marketing activities. You’ve got to learn which metrics to focus on, because they don’t all matter. If you can relate to spending days on end pulling reports from your analytics platforms, sifting through seemingly endless amounts of data,...

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To Meet Enrollment Goals, Go Digital

Marketing is an intrinsic part to the education industry but the methods and scope of higher education marketing have changed drastically in recent years. The attitudes of students and parents have changed, from how they conduct research to how they decide which school to attend. With increasing fees and tuition, four-year schools are now taking six (or more) years to complete. This means people...

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New Data on the Best Times to Post on Social

Social media isn’t just about what content you post but WHEN you post it. It’s a great platform for amplifying the stellar content your business is creating but, as with all things marketing, it’s best to be strategic about posting. I implore you, don’t just post when you feel like it. Aspects like what platform you are using, how your target audience interacts with that...

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